Comments on: Digital Advertising and Nike http://loo.me/2009/08/digital-advertising-and-nike/ MPL's Blog Thu, 11 Mar 2010 20:03:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Adam Piotrowski http://loo.me/2009/08/digital-advertising-and-nike/comment-page-1/#comment-1288 Adam Piotrowski Sat, 29 Aug 2009 00:40:05 +0000 http://loo.me/?p=1425#comment-1288 great piece. interesting that despite ratings drops in traditional media their CPMs have continually increased. does that make sense????<br><br>people are sick of the one-way communication of traditional methods anyways, they want a conversation and want to be able to give input too. And that word-of-mouth is worth so much more to brands than any ad ... Read Morespot on event he biggest tv show.<br><br>think about it, are you more likely to buy something new because you saw a magazine/tv ad for it, or because a friend/colleague/family told you they just bought this thing and it's amazing? great piece. interesting that despite ratings drops in traditional media their CPMs have continually increased. does that make sense????

people are sick of the one-way communication of traditional methods anyways, they want a conversation and want to be able to give input too. And that word-of-mouth is worth so much more to brands than any ad … Read Morespot on event he biggest tv show.

think about it, are you more likely to buy something new because you saw a magazine/tv ad for it, or because a friend/colleague/family told you they just bought this thing and it's amazing?

]]> By: pescatello http://loo.me/2009/08/digital-advertising-and-nike/comment-page-1/#comment-1287 pescatello Fri, 28 Aug 2009 21:50:17 +0000 http://loo.me/?p=1425#comment-1287 Totally agree. The cost for traditional ads are really high compared to online. Onine, if done right is cheaper and more effective. If done wrong is cheaper and less effective. You have to be smart. Totally agree. The cost for traditional ads are really high compared to online. Onine, if done right is cheaper and more effective. If done wrong is cheaper and less effective. You have to be smart.

]]> By: Bill Pescatello http://loo.me/2009/08/digital-advertising-and-nike/comment-page-1/#comment-1286 Bill Pescatello Fri, 28 Aug 2009 21:41:35 +0000 http://loo.me/?p=1425#comment-1286 Yeah if you look at CPMs for traditional advertising plays such as newspapers, magazines and TV they are so much more expensive. There has to be a convergence in pricing. Good for us:) Yeah if you look at CPMs for traditional advertising plays such as newspapers, magazines and TV they are so much more expensive. There has to be a convergence in pricing. Good for us:)

]]> By: Adam Piotrowski http://loo.me/2009/08/digital-advertising-and-nike/comment-page-1/#comment-1231 Adam Piotrowski Fri, 28 Aug 2009 17:40:05 +0000 http://loo.me/?p=1425#comment-1231 great piece. interesting that despite ratings drops in traditional media their CPMs have continually increased. does that make sense????<br><br>people are sick of the one-way communication of traditional methods anyways, they want a conversation and want to be able to give input too. And that word-of-mouth is worth so much more to brands than any ad ... Read Morespot on event he biggest tv show.<br><br>think about it, are you more likely to buy something new because you saw a magazine/tv ad for it, or because a friend/colleague/family told you they just bought this thing and it's amazing? great piece. interesting that despite ratings drops in traditional media their CPMs have continually increased. does that make sense????

people are sick of the one-way communication of traditional methods anyways, they want a conversation and want to be able to give input too. And that word-of-mouth is worth so much more to brands than any ad … Read Morespot on event he biggest tv show.

think about it, are you more likely to buy something new because you saw a magazine/tv ad for it, or because a friend/colleague/family told you they just bought this thing and it's amazing?

]]> By: pescatello http://loo.me/2009/08/digital-advertising-and-nike/comment-page-1/#comment-1229 pescatello Fri, 28 Aug 2009 14:50:17 +0000 http://loo.me/?p=1425#comment-1229 Totally agree. The cost for traditional ads are really high compared to online. Onine, if done right is cheaper and more effective. If done wrong is cheaper and less effective. You have to be smart. Totally agree. The cost for traditional ads are really high compared to online. Onine, if done right is cheaper and more effective. If done wrong is cheaper and less effective. You have to be smart.

]]> By: Bill Pescatello http://loo.me/2009/08/digital-advertising-and-nike/comment-page-1/#comment-1221 Bill Pescatello Fri, 28 Aug 2009 14:41:35 +0000 http://loo.me/?p=1425#comment-1221 Yeah if you look at CPMs for traditional advertising plays such as newspapers, magazines and TV they are so much more expensive. There has to be a convergence in pricing. Good for us:) Yeah if you look at CPMs for traditional advertising plays such as newspapers, magazines and TV they are so much more expensive. There has to be a convergence in pricing. Good for us:)

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