Only 3 weeks away from The World Cup and the excitement inside my brain is building. If you’re not feeling it, watch the following video which is Nike’s three-minute World Cup short film which follows a match featuring the brand’s top footballers and shows how one play can lead to a future of success or [...]
There’s an intersting advertising network that i learned about at SXSW this week called The Deck. They do one thing differently and it substantially impacts everything else: they get rid of the CPM. Selling ads by the 1000 holdover from the days of print media and TV where companies wanted to align ads to circulation [...]
I don’t know who is running the marketing department over at Old Spice or what ad agency they are using, but someone needs to get a raise because they have been knocking it out of the park for the past year or two. One of my favorite ads last year was an Old Spice ad [...]
Was watching this video today (below) with the Twitter COO. When asked about the advertising strategy, he says: You will see an advertising strategy from us in the very near future. And i think that it will be…um…fascinating and completely non-traditional and people will love it…. The genuis of Google when Google first rolled out [...]
Image via CrunchBase Just was reading about Google Maps, specifically their turn-by-turn, and its impact on the maps market. As many people know, there are 2 main players in the map market: Tele Atlas and NavTeq. Google licensed both of them for Google Maps for years. While they licensed, they also sent cars all around [...]
There’s a good article about digital advertising and Nike and how they are approaching the shifting landscape. Some key points to the article: TV and traditional ad spending for Nike is down 80% over the past 4 years where as digital spend is up 200%. They want to go where the consumers are and more [...]
The guy is taking a love of The Big Lebowski a bit too far. Although i love the film – it’s in my top 10 of all time favorite movies – i think this is a bit much. Now if only i could meet someone who’s channeling Walter
As everyone talks about the death of newspapers, i’d like to remark on one of the majors elements in this death spiral: Craigslist. To me the two major killers of the newspaper are: Decrease of authority & differentiation Lack of classified revenue First, the decrease in authority and differentiation. Every web site and publication needs [...]
There’s a growing trend in the media to attack facebook. It started when their redesign got pretty bad reviews, continued when their CFO left, and now is gaining steam as mainstream outlets are questioning it’s core business proposition. There are three different things here and the media is pointing to them as an indication of [...]
They should draw an equation: What level of fame do you need to achieve to keep doing what you want? Because you don’t want any more than that. if you get too famous, you have people wanting to take a picture of your butt on the beach. (Tina Fey These are quotes i read from [...]
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