I don’t know who is running the marketing department over at Old Spice or what ad agency they are using, but someone needs to get a raise because they have been knocking it out of the park for the past year or two. One of my favorite ads last year was an Old Spice [...]
Was watching this video today (below) with the Twitter COO. When asked about the advertising strategy, he says:
You will see an advertising strategy from us in the very near future. And i think that it will be…um…fascinating and completely non-traditional and people will love it…. The genuis of Google when Google first rolled out ads [...]
Image via CrunchBase
Just was reading about Google Maps, specifically their turn-by-turn, and its impact on the maps market.
As many people know, there are 2 main players in the map market: Tele Atlas and NavTeq. Google licensed both of them for Google Maps for years. While they licensed, they also sent cars all around the nation [...]
There’s a good article about digital advertising and Nike and how they are approaching the shifting landscape. Some key points to the article:
TV and traditional ad spending for Nike is down 80% over the past 4 years where as digital spend is up 200%. They want to go where the consumers are and more and [...]
The guy is taking a love of The Big Lebowski a bit too far. Although i love the film – it’s in my top 10 of all time favorite movies – i think this is a bit much. Now if only i could meet someone who’s channeling Walter
As everyone talks about the death of newspapers, i’d like to remark on one of the majors elements in this death spiral: Craigslist. To me the two major killers of the newspaper are:
Decrease of authority & differentiation
Lack of classified revenue
First, the decrease in authority and differentiation. Every web site and publication needs to be an [...]
There’s a growing trend in the media to attack facebook. It started when their redesign got pretty bad reviews, continued when their CFO left, and now is gaining steam as mainstream outlets are questioning it’s core business proposition. There are three different things here and the media is pointing to them as an indication of [...]
They should draw an equation: What level of fame do you need to achieve to keep doing what you want? Because you don’t want any more than that.
if you get too famous, you have people wanting to take a picture of your butt on the beach.
(Tina Fey
These are quotes i read from Grant’s blog [...]
I read a post today by Fred Wilson that his kids finally “got” twitter. He wrote:
We are headed to Honolulu today. I twittered that fact and within minutes Joshua was back to me (via text message) with a recommendation for a ramen place called tenkaippin. I didn’t ask for it, but he offered it and [...]
There are 2 types of trailers: red-band and green-band. The trailer you usually see in front of a movie that reads, “This trailer has been approved for all audiences” has a green background and is a “green-band” trailer. There is another kind, the red-band, that is not approved for all audiences because it [...]
