There’s a good article about digital advertising and Nike and how they are approaching the shifting landscape. Some key points to the article: TV and traditional ad spending for Nike is down 80% over the past 4 years where as digital spend is up 200%. They want to go where the consumers are and more [...]
A few months ago i read the book Elsewhere USA at danah boyd’s suggestion. It didn’t disappoint. While it wasn’t as good as last year’s Generation Me (which i couldn’t stop blogging about), it did have some good insights. The point of the book is the strange paradox that is occuring in America. People used [...]
Image by pescatello via Flickr Last Saturday i was part of the METal group that had breakfast with Nolan Bushnell. It was a really thought provoking. My favorite part was the beginning of the speech which he came out and said: Ideas don’t mean shit. Everyone has good ideas. Some better than others. Only over [...]
Image by Michi1308 via Flickr This is a great little post about how Porshe made over 7 billion Euros through it’s manangement (and manipulation) of VW’s stock. It’s quite clever. Related articles: Porsche Takes Majority Of Volkswagen German billionaire kills himself
One of the interesting things i read in Wikinomics is Coase’s Law. I had never heard of it. Here’s the deal: Many companies today are turning to collaborative b2B models where consumers, employees, partners, and even competitors co-create value for a company. This is all happening due to the declining cost of collaborating. It began [...]
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