This past Monday Hupspot released their official S-1 which is the information released for a company when they are about to IPO.
I’ve read a lot about this information and wanted to jot down some of the more interesting pieces:
- Founded in June 2006 in Cambridge MA, they coined the term “inbound marketing.” They did more than coin it, they lived. They wrote the books, built an influential blog and practiced what they preach. Nowadays you hear “inbound marketing” all the time. Here’s to them for coining a term that an entire industry adopts. (ChiefMartec talks about this more here)
- In their S-1, they list as one major risk factor as is the inability of customers to create content to make blogging, social media, and inbound marketing in general worthwhile. This is true for our customers as well. If nobody is creating content, then many of your marketing efforts fail (email marketing, social, inbound, etc.)
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