What is it? From the website:
The U.S. Beer Drinking Team™ ( USBDT ® ) is the first team dedicated to the millions of passionate beer drinkers in the United States. The USBDT’s goal is to promote the “sister and brotherhood of beer” while promoting responsible drinking.
This is a cool company and what’s even better is that it’s actually profitable. The founder was just on Oprah – apparently women are the biggest customers. Women seem to buy a lot of U.S. Beer Drinking Team T-shirts for their guys. They are available in 16,000 convenience stores as well as the Targets and big stores.