This is an interesting graph which shows Bebo, MySpace, Facebook and Hi5. Clearly one of them is stuggling.
However, what Bebo has that Hi5 does not is a English speaking user base which is able to be monetized. AOL has a slew of Advertising companies that must be just itching to get their hands on the Bebo inventory. I’m sure there was plenty of analysis done such that AOL’s pretty sure they’ll earn that $850 back and more