At the Kapost office yesterday, about half the company was glued to live-blogging of the iPhone 5 announcement. What we saw was only a blog but watching it was quite a show. A few things stood out for me:
It’s all about the LTE. Most people don’t realize what LTE is and what it means. Forgot the ads you see for 4G right now – those are lies. What most people are getting as 4G isn’t really 4G. LTE is wireless internet that is 20-50x faster. Once you get it, you won’t need to upgrade for speed for a long time. It’s like going from a bike to a motorcycle. Sure, in the future you can get a faster motorcycle, but the major upgrade has happened. (more info on LTE here)
The magic of Apple. Only two companies make money in the mobile phone business: Apple and Samsung. You could read that as Apple and the people who are best at copying Apple. Apple make money because they convince us to buy something that we didn’t know we need. The iPhone 5 is really just the same phone, but they go out of their way to show us how it is both the same and something totally different. It’s thinner (ooohhh), it’s faster (aaaahhhh) and has more and better bells and whistles than ever before (applause). I don’t know of any other company that asks and gets an hour of my time for them to explain to my why i should buy their product.
Desktop to Mobile. The transition from computing being a desktop/laptop world to a mobile world is totally complete. The graphics on the iPhone 5 now rival console gaming units. There was a demo of a race car game and the rearview mirror on the car was showing accurate graphics. At this point, the phone is literally just a smaller computer. Sure, not everyone has a smartphone yet, but they will and it will be a fascinating world when companies start taking advantage of the fact that everyone in the world is carrying out a crapload of computing power in their pocket.
I’m still rocking the iPhone 4 and plan on preordering a new phone at midnight on the 14th. In fact, everyone I know who has a 4 or older is planning on upgrading to the 5. Are you?