It’s becoming a tradition now for me and my family to go to the Walker Art Museum to watch the 2018 British Awards. It’s really pretty great to sit for an hour and watch the best commercials of the year.
This year it was noticeable about how many of them were about female empowerment (including the winner of Best Ad of the Year), which makes sense as it’s a topic capturing everyone’s mind share, everywhere.
My favorites of the year were these 5. They are pretty hilarious, cool, strong and, to use the British term, brilliant.
My favorite of the year was strange, ackward and just so funny. I have no idea what the ad is for but it’s still fantastic:
This next one is probably one of the funniest of the bunch, and I never even knew what Marmite was or that it could be so divisive:
This next one is really cute and captured our entire group. Even though it was the first ad we say, we all remembered it at the end
This one is just really cute and in the world we different it’s a great message of how kids don’t see color, race, etc.. Really well done
This one is just so epic. A move (the “tornado”) in a FIFA video game goes viral such that Ronaldo actually does it himself in a game and then goes even more viral to get other athletes to do it also. Really cool idea.
This final one is about the women’s Euro cup. The girl in the video just does a great job and is shows some great skill. Really liked this one