Category: Advertising

Do you "get" Twitter?

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I read a post today by Fred Wilson that his kids finally “got” twitter. He wrote:

We are headed to Honolulu today. I twittered that fact and within minutes Joshua was back to me (via text message) with a recommendation for a ramen place called tenkaippin. I didn’t ask for it, but he offered it and we are now headed there for lunch

Earlier this week Jessica had gotten a text from her friends who were in boston visiting colleges. They wanted a recommendation for a sushi place. Jess asked me and I twittered the question

We got back a half dozen messages, and quickly determined the best place which she texted back. Her friends were thrilled

They used to think twitter was a stalker service. They still do, but they also think its awesome (‘at least for you dad’)

i hear what his kids are saying. I’ve been using Twitter for about a month now and while i see some useful parts of it, the service has yet to deliver the goods to me. I don’t have enough people i know on it and i don’t get enough useful twitter posts. It seems to be simply a way for people to advertise for themselves. There’s no real communication. I also don’t know if i should be following more strangers or if that’s tacky. The strangers i do follow (because their are blogs i read) like Mashable and Calcanis simply repeat what’s on their blogs so it’s pointless. I wish they could take the time to add a little more personality to the medium.

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I think it’s hard for kids – or anyone – to understand the utility of Twitter because for the new user it doesn’t offer any immediately positive feedback or benefit. When you first begin, you twitter something and nothing happens – you just sit there. Similar to a typical social network, it’s not until you have lots of friends using it or until lots of users are following you that it becomes useful and even then i’m not sure if it’s much different than a massive chatroom with a better interface

Twitter may hit the mainstream, but i’d be willing to guess that it’s only useful for the hardcore who are actively trying to make it useful. That’s not mainstream, that’s digging for gold. I personally want my web services to just hand me the gold.

Red Band Trailers are Back!

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There are 2 types of trailers: red-band and green-band. The trailer you usually see in front of a movie that reads, “This trailer has been approved for all audiences” has a green background and is a “green-band” trailer. There is another kind, the red-band, that is not approved for all audiences because it has something “bad” in it (read: more fun to watch).

In the past, only green-band trailers have been shown. But today, Regal Cinemas announced that they are going to start showing red-band trailers again. And since Regal is the nations largest chain, i have to hope that this starts a trend of it getting nasty before your film begins.

Bebo for $850 million. Now Hi5?

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This is an interesting graph which shows Bebo, MySpace, Facebook and Hi5. Clearly one of them is stuggling.

However, what Bebo has that Hi5 does not is a English speaking user base which is able to be monetized. AOL has a slew of Advertising companies that must be just itching to get their hands on the Bebo inventory. I’m sure there was plenty of analysis done such that AOL’s pretty sure they’ll earn that $850 back and more

The short head is human, middle fat is social and long tail is algorithmic

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This was a quote i found on Chris Anderson’s  – the author of The Long Tail – and it refers to how search will be done in the future.  The short popular stuff will be pre-loaded results by humans, the medium will be populated by friends and the obscure long tail is found by algorithms.  The quote from the blog post is:

“The short head will be human, the fat middle social and the long tail algorithmic” Still, that single sentence is worth another book. I won’t write it, but I’ll bet someone else does.

It is an interesting way to think about it.  Of course, it is all ad-supported and it does make a good case for Mahalo.

Animals at a strip club – crazy video

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Saw another video that was sent to me via VSL and it is indeed worth a view.  It’s an Orangina commerical which has a bear and deer involved in a seductive dance that spirals into an all out stripper montage with animals throughout the jungle.  I don’t really know what to say

[youtube=http://youtube.com/watch?v=kHA9Ig7HOGA]

It's not all technology – the arts matter too (Dana Gioia)

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Below is a great speech by the poet Dana Gioia to the Stanford graduating class of 2007….

Stanford Commencement address by Dana Gioia, chairman of the National Endowment for the Arts (June 17, 2007)

Good morning.

It is a great honor to be asked to give the Commencement address at my alma mater. Although I have two degrees from Stanford, I still feel a bit like an interloper on this exquisitely beautiful campus. A person never really escapes his or her childhood.

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At heart I’m still a working-class kid—half Italian, half Mexican—from L.A., or more precisely from Hawthorne, a city that most of this audience knows only as the setting of Quentin Tarantino’s Pulp Fiction and Jackie Brown—two films that capture the ineffable charm of my hometown.

Today is Father’s Day, so I hope you will indulge me for beginning on a personal note. I am the first person in my family ever to attend college, and I owe my education to my father, who sacrificed nearly everything to give his four children the best education possible.

My dad had a fairly hard life. He never spoke English until he went to school. He barely survived a plane crash in World War II. He worked hard, but never had much success, except with his family.  When I was about 12, my dad told me that he hoped I would go to Stanford, a place I had never heard of. For him, Stanford represented every success he had missed yet wanted for his children. He would be proud of me today—no matter how dull my speech.

On the other hand, I may be fortunate that my mother isn’t here. It isn’t Mother’s Day, so I can be honest. I loved her dearly, but she could be a challenge. For example, when she learned I had been nominated to be chairman of the National Endowment for the Arts, she phoned and said, “Don’t think I’m impressed.” Continue reading “It's not all technology – the arts matter too (Dana Gioia)” →

Life's a Journey

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A good video of clay people cruising through their life. I find the video pretty mesmerizing.

[youtube=http://www.youtube.com/watch?v=b3xe9dSY7zM]

The song is also pretty good. It’s called “Eliza’s Aria” by Eliza Kats-Chermin.

White Stripes Coke Commercial

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I’ve always been a White Stripes fan and i’m also quite a big fan of Michel Gondry.  I never thought either of them would sell out and make a Coke ad.  But the ad is really pretty cool.  The song in the ad is written by Jack White called “Love Is The Truth.” As the song goes, a young woman (who looks like Meg White) walks through a candy-like world where everyone and every animal leaves behind an image of himself or herself. The film is edited by Michel Gondry who i wrote about a few weeks ago (and posted a video of him doing the rubix cube with his feet).

[youtube=http://www.youtube.com/watch?v=Q9zgT3WzTVA]