Prescription4Love Shows How The Web Is Getting More Social

First there were line command messages between physicists (early 90’s), then email (mid-late 90’s), then Instant Messaging (98-’02), then social networks (’03) that combined messaging + profiles, and now we have messaging and interacting between people with chronic conditions.

Prescription4Love.com is a dating site for people with diabetes, cancer, obesity, STDs and a variety of other chronic conditions. It’s intended to be a safe space for people who risk serious embarrassment talking about their medical conditions with people who cannot relate.

Types of Users

Apparently people with other chronic conditions have been most interested in Prescription4Love. It was started by a guy in Atlanta to see how difficult it was for his brother to get a date with Crohn’s disease. Other types of people they customize for are:

  • AIDS/HIV, Obesity, Deafness, Diabetes, IBS, Infertility/Impotence, Allergies, Herpes, Hepatitis, Recovering alcoholic

This is a lot of people too. The estimate is that there will be 300 million people around the world with diabetes in 2025. The functionality is fairly basic dating site stuff. For example, messages are be sent through a nickname, instead of their full real names (just like Match).

If the 90’s and early 2000’s broght major technological change (faster chips,computer.jpg broadband, etc.), I’ve always thought that this is the time where the web begins to address and change the way people interact. This is the “social age” of the web which is why today’s internet successes aren’t necessarily computer scientists but marketers, anthropoligists, and others who create ways for users to talk, message, and truly interact. Look at how teenager’s interact with each other over IM – completely different than the days of calling each other on (gasp!) a landline. Just imagine how people will interact once there’s a social networking for everyone.

Rita Rudner Quotes

Some good quotes by Rita:

  • Before I met my husband, I’d never fallen in love. I’d stepped in it a few times.
  • I love being married. It’s so great to find that one special person you want to annoy for the rest of your life.
  • Marriages don’t last. When I meet a guy, the first question I ask myself is: is this the man I want my children to spend their weekends with?
  • My husband and I are either going to buy a dog or have a child. We can’t decide whether to ruin our carpet or ruin our lives.
  • When I eventually met Mr. Right I had no idea that his first name was Always.

Love, John Cusak, & Woody Allen

All according to Chuck Klosterman.

Coldplay and John Cusak are screwing us….

Coldplay songs deliver an amorphous, irrefutable interpretation of how being in love is supposed to feel, and people find themselvesjohncusack.jpg wanted that feeling for real. They want men to adore them like Lloyd Dobbler, and men want women to think like Aimee Mann, and everyone expects all their arguments to sound like Sam Malone and Diane Chambers. They think everything will work out perfectly in the end, and they don’t stop believing, because Journey’s Steve Perry insists we should never do that. In the 19th century, teenagers merely aspired to have a marriage that would be better than that of their parents; personally i would never be satisfied unless my marriage was a good as Cliff and Clair Huxtable’s (or at least as enigmatic as Jack and Meg White)….

depressing. But there’s more, little did we know….

….If we have learned anything from mass media, it’s that only people who can make us happy are those who don’t strike us as particularly desirable. Whether it’s Jerry Maguire or Sixteen Candles or Who’s the Boss or Some Kind of Wonderful or Speed Racer, we are constantly reminded that the unattainable icons of perfection we lust after can never fulfill us like the platonic allies who have been there all along.

Crap – i’ve been barking up the wrong tree for a long time. Maybe there’s some hope. Apparently Woody Allen is a savior, or not….

Woody Allen has made nebbish guys cool; he makes people assumewoody-allen01.jpg there is something profound about having a relationship based on witty conversation and intellectual discourse. There isn’t. It’s just another gimmick, and it’s no different than wanting to be with someone because they’re thin or rich or the former lead singer of Whiskeytown. And, it actually might be worse, because an intellectual relationship isn’t real at all. My witty banter and cerebral discourse is always completely contrived.

Amen, so is mine. But wait. Shit. This is disturbing.

This is all from the first chapter of Chuck Klosterman’s enjoyable read – Sex, Drugs, and Cocoa Puffs. It reads very similar to a Sports Guy column but discusses popular culture instead of sports.