Apparently Black is the new Red. MySpace continues to crush the online world. In addition to being the #1 most visited site on the entire internet, they now are going after movie screens. Today, they launched a service called “The Black Carpet,” which allows MySpacers to see advanced screenings of movies in Canada, Germany, Great Britain, Ireland, Australia, and 20 U.S. cities (including DC!).
All you need to do is add the Black Carpet profile to your friends list and you’ll receive notices on how to get access to movies previews at local theaters. The first movie being promoted is (the hysterical looking) Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. If you haven’t seen the trailer, here it is: (and here’s the Borat MySpace page).
This is, of course, permission based marketing and social networks are the perfect place to accomplish it. Bands connecting with their fans on MySpace and Bebo was just the beginning, now MySpace allows you to add brands to your friends list such as Adidas Soccer or Nike Women. Meanwhile, Facebook is creating corporate groups, like the Apple Students group which gives away free iTunes tracks. It will only get worse as more corporation get wise to this whole “internet” and “social networking” thing.
I actually love the idea of allowing interested fans to preview a film prior to its release as these viewers are the ones who will evangelize and spread positive buzz both locally and within the blogosphere. Personally, i think the studios and MySpace could go even farther by using the online audience to provide user reviews and comments at various stages and improve the test screening process. Until then, i’ll be happy with my advanced screen tickets courtesy of The Black Carpet. Rock.
If you are totally clueless about MySpace, go check it out and feel free to add me as a friend. I’m at myspace.com/pescatello/