I’ve been asked this question a bit lately. I remember a funny Friends episode where the gang played a trivia game about how well each person knows the other friends. The final winner-take-all question asked to the group was, “What does Chandler do for work?” To which nobody, not even his wife, could answer. Well, it seems that I’m the Chandler Bing of my friends.
I’m not too surprised by this as the startup that Toby, Nader and I started last year, named Kapost, has shifted (aka “pivoted”) three times in the past 18 months so I frequently end up describing my work in different ways to the same person. I could see where the confusion comes from. Luckily, describing my job just got a little bit easier today when we launched a new commercial describing Kapost. What we do is build software to help Editors of websites manage their users and the content they want to publish. Watch the commercial below to get a more fun and colorful explanation of this.