You can read all over the internet how hard it is to build a company from scratch. There’s customer development which leads to product/market fit which leads to revenue which leads to profitability. And that’s only if everything goes right. It’s a challenge.
The analogy i always have in my head is a walk in the woods. When you start a business, it’s like walking through a dense jungle. You have a machete, hacking your way through the brush, and talking to whoever you can, trying to find a path. Once you get a product and a sense of direction, you find a path, the walk becomes a little bit easier but, as they say, you’re not out of the woods.
As you talk to more customers and continue to develop your product, that path becomes wider and eventually turns into a dirt road. Improving the sales and dev process plus hiring more help turns that road into a paved road and eventually, if everything goes right, it becomes a highway.
Each step of the way is exciting. Right now at Kapost we’ve built a path and we’re working hard to turn that into a road. It’s hard and challenging but it’s also damn fun. We have a great team of folks and the daily progress we’re making is impressive.
Great post Mike and I really like the analogy. Can’t wait to get to the road!
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