Author: Mike P. Lewis

Thoughts on URL shorteners

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Image representing bit.ly as depicted in Crunc...

This week there was lots of buzz around Bit.ly, a URL shortener company from Beatworks that raised 2 million dollars.  Betaworks is an incubator started by John Borthwick who i had the priveldge of working with at AOL.   Bit.ly is pretty sweet. Check out the things it can do for you:

  • It uses a cookie to remember the last 15 links you’ve shortened and displays that history on the home page when you visit
  • It allows you to set up a custom URL ending for your link.
  • It automatically creates 3 thumbnails for every page you save a link to.
  • It saves a cached copy forever of every page you shorten a link to, on Amazon‘s S3 storage (processing is done on EC2, as well, so uptime looks good).
  • It tracks click-through numbers and referrers so you can see what kind of traffic your shortcut got and from where.
  • There’s a simple API for adding Bit.ly functionality to any other web app
  • It uses Reuter’s Calais to determine the general category and specific subjects of all the pages its users create shortcuts to.
  • All the data, including traffic data and thumbnails, is easily accessible by XML and JSON feeds.

That’s pretty slick indeed.  I think it’s interesting to see that investors see a service that helps developers and others garner more value from the web as a legitmate business. I’m presonally not sure where the business is in there.

An interesting post i read related to this is Delicious Joshua Schachter’s blog post about URL shorteners.  As he states, there are 3 people involved in shortening: (1) the site the link refers to, (2) the site/service  – the transit – containing the shortened URL, and (3) the user clicking on the shortened URL.  In his view, ALL are harmed from this service.  As he states:

The transit’s main problem with these systems is that a link that used to be transparent is now opaque and requires a lookup operation. From my past experience with Delicious, I know that a huge proportion of shortened links are just a disguise for spam, so examining the expanded URL is a necessary step. The transit has to hit every shortened link to get at the underlying link and hope that it doesn’t get throttled. It also has to log and store every redirect it ever sees.

The site where the link points to has milder problems. It’s possible that the redirection steps steals search juice. It certainly makes it harder to track down links to the published site if the publisher ever needs to reach their authors. And the publisher may lose information about the source of its traffic.

But the biggest burden falls on the clicker, the person who follows the links. The extra layer of indirection slows down browsing with additional DNS lookups and server hits. A new and potentially unreliable middleman now sits between the link and its destination. And the long-term archivability of the hyperlink now depends on the health of a third party. The shortener may decide a link is a Terms Of Service violation and delete it. If the shortener accidentally erases a database, forgets to renew its domain, or just disappears, the link will break. If a top-level domain changes its policy on commercial use, the link will break. If the shortener gets hacked, every link becomes a potential phishing attack.

Those all sound hairy, although it seems that Bit.ly has taken care of the some of the problems of the site disappearing by caching the page.  Even still, is the additional metrics provided by Bit.ly worth the loss of SEO juice?  It will be interesting to see how services like this begin to change the linking landscape and whether their services of providing accurate gauges of what’s “hot” are useful

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Go narrow and do 1 thing well

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I did an interview last night for USC business school where i was asked a lot of questions about Qloud and its beginnings.  Questions like “What advice would you give to aspiring entrepreneurs? What have you learned?”  Well here goes…

i often hear people talk about “doing something big.”  While I admire their desire to change the world, i find it interesting that quite often the companies that do end up changing the world started as small passion projects/startups.  And the business model they find is usually nowhere in sight at the beginning.  Some examples:

  • Facebook started as a Harvard-specific tool to get people to better interact with each other.  After it worked well for Harvard, it expanded to the Ivy’s (and Duke & Stanford), then slowly to other schools and eventually everyone.  That wasn’t it’s original goal.  They just wanted to make it easy for people to hook up – i mean, connect
  • Craigslist started as an email list to share functions, jobs and stuff in San Francisco.  They sat in an office and got emailed tips as to what was going on.  They then added some comments and emailed it out and eventually just posted it to a web site.
  • The Google guys were in grad school and staring at some big servers they had.  One idea they wanted to try was to index the entire web.  Once they did that, they then had to brainstorm as to what they could do.  They never started with the desire to dominate web advertising.  Larry Page Speech
Kathy Sierra at SXSW

This thought of doing something you believe in and are passionate about regardless of the size really hit home for me when i heard Kathy Sierra’s keynote at SXSW this year. She had 16 points on how to make breakthroughs happen.  Point #15 was Don’t mistake narrow for shallow. She pointed at hyper-focused blogs like Passive Aggressive Notes and the “Blog” of “Unnecessary” Quotation Marks as mastering a very tiny sliver of the internet. But you could point to the 3 i mention above (Facebook, Craigslist, and Google) as examples of companies that started narrow and gradually expanded to be game-changers.

When thinking about companies, i think it’s important people try new ideas and things they are passionate about. You’re going to be working 24 hours a day 7 days a week on one idea, so you have to love it. Or as Tim O’Reilly says Work on Stuff That Matters.  It’s clear that startups don’t have all the answers when they begin so at least you can start with something you’re willing to continuously think about.

I was again struck with this thought this morning when i read Clay Shirky’s great post about newspaper and the change they are going through.  He too talks about Craigslist saying:

Imagine, in 1996, asking some net-savvy soul to expound on the potential of craigslist, then a year old and not yet incorporated. The answer you’d almost certainly have gotten would be extrapolation: “Mailing lists can be powerful tools”, “Social effects are intertwining with digital networks”, blah blah blah. What no one would have told you, could have told you, was what actually happened: craiglist became a critical piece of infrastructure. Not the idea of craigslist, or the business model, or even the software driving it. Craigslist itself spread to cover hundreds of cities and has become a part of public consciousness about what is now possible. Experiments are only revealed in retrospect to be turning points.

So, my advice to aspiring entreprenuers is – (a) focus o  something you love; (b) don’t focus on changing the world but rather focus on doing something, one thing, extremely well.  If you execute on those 2 points, it’s easy to expand into something more powerful and profitable.

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Raising Money Suggestions

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Travis party
Image by pescatello via Flickr

This is a great post done by my boy Travis Kalanick who is one of the most kick-ass entreprenuers out there. He kept RedSwoosh alive from 2001-2008 before he sold to Akamai.  There are quite a few tough years in there but he completely scrapped it out and rocked it.  His post outlines what every entreprenuer needs to know when raising money.  Check it out here.

One part i liked talks about bringing the passion, saying:

Passion/Chrisma is the X-factor. It separates the men from the boys in fundraising. If you’re doing a startup, you’re trying to change the world, you’ve kicked your cushy job to the curb, you’ve had Ramen noodles for breakfast lunch and dinner as far as you can remember, and maybe you’ve moved back in with the ‘rents. You’ve definitely got the passion…why else would you be doing this? Don’t be afraid to show it. Every pitch could be your last one (i.e. the dude across the table writes you a check!), know that… give it your all… listen to some music that pumps you up before you get into the meeting, think about all of the great shit you’re doing and could do.

My favorite music to listen to is this speech by Al Pacino.  I find it really motivating – and it got the job done when i was pounding the pavement in Palo Alto. Click here to listen:  Inches are Everywhere!

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Twitter Thoughts – More like MySpace than Facebook

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I spent a lot of time this weekend explaining Twitter to people.  People want to know not just what it is but why they should use it.  It’s confusing for people who have never tried it.  It’s so simple yet so confounding.  This chart explains the early stages well: twitter3

One thing i’ve noticed in my explanations is that Twitter is much more like MySpace than Facebook.  I also heard the term “egocasting” for the first time.  It makes sense. Both Facebook and MySpace are social networks but if you look at their architecture, you’ll see that Twitter is more like MySpace in that all profiles are public by default and it’s a place for sharing.

Let me explain more.  one of the strangest things i noticed during SXSW last week was that during panels, whenever someone asked a question, they came up to the microphone and (a) stated their name, (b) said their twitter handle, (c) asked their question.  Everyone did that.  It was amazing.  People at SXSW are entrepreneurs but more than promoting their company, they are there to promote themselves.  People are brands now more than ever and promoting yourself and your brand is more important now more than ever. Twitter lets you do that better than any other social tool.  Just like MySpace allowed bands to simply say, “hey go to www.myspace.com/pinkfloyd” users can say, “hey just go to twitter.com/pescatello to find out about me.”  It’s public, it’s just a URL and it will provide all the info you need to get to know someone.

Whether it’s good or bad that the popular tools of society are built to broadcast yourself out to the world is a good question.  Regardless of the answer, the fact is that Twitter is here and embraced and only go to grow in strength and adoption.  There’s a whole other post on why Twitter caught on. I do think it’s a good tool for our time and it combination of “egocasting,” easy mobile usage, and a great API have helped. I’d love to hear more about what you think. Please comment below

twitter

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I Love You, Man is just ok

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On

I Love You, Man is a pretty funny movie.  From what i can tell, everybody likes this movie but nobody thinks is great.  It’s just solid.  I would give it 6.5 or 7 out of 10.

loveyouman2

There seems to be a trend in movies where the comedy happens with the main character tries to say something cool like “fo-shizzle” and it comes out totally moronic and you feel bad for him.  This technique came on hard during Superbad when half the stuff Jonah and Michael Cera said while trying to be cool but were actually really dumb.  The trend continues in I Love You, Man when Paul Rudd tries so hard to be chill and laid back yet half the words that come out of his mouth don’t make sense.  It’s funny at first but i think it’s used too much. I think this all started from the movie Tommy Boy when Chris Farley‘s comebacks were incoherent (“your head has a thick candy shell”) and now, twenty years later, there’s an entire movie with it.

Another thing that i found interesting in this movie is the complete reversal of gender roles.  While Jason Segel‘s character (Sydney) is in some ways the stereotypical movie male – a total bachelor who refuses to grow up – the movie doesn’t stereotype his relationship with other males.  In fact, the opposite.  The men in this movie tend to have deep, heartfelt, emotionally deep conversations.  They talk about why they love people and why they are able or unable to open up to others.  The female conversation, on the other hand, is all locker-room talk and the objectification of men.  It doesn’t go as far as Mr. and Mrs. Smith but i still love how this movie flips the typical gender roles.

I wouldn’t let that keep you from the film as it’s pretty funny.  But i was hoping for something a bit more original.

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Edina Hockey

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Growing up in Edina, MN is a great experience.  One of the highlights of the year is the state hockey tournament. If Edina made (which we always did) we’d get the days of school off and everyone would go to the Xcel Center dressed up like maniacs and cheer like mad for the Hornet players.  Hockey there is huge and it doesn’t get any bigger than the state tourney.  You can imagine how happy i was to see Sports Illustrated do an article about this year’s team.

THE BOYS made a pledge, like many 13-year-olds do. No contract. No blood oath. Just a promise. In 2004, five eighth-graders from Edina, Minn., teammates in the youth hockey program, committed to the same dream. They would not merely win the state high school hockey championship someday. They would win it together, for Edina High.

It might not have been an extraordinary pledge in other sports, but in hockey, star players have the opportunity to leave high school for prep schools, junior leagues or the national development program in Ann Arbor, Mich. The idea of playing against better competition, developing more rapidly and enhancing their value to Division I schools or NHL scouts is too seductive for many boys to resist. Stay at your high school and you’ll go to your prom—but you might not go to the pros.

No matter: For kids steeped in Minnesota’s puck culture some things are more important. “My heroes [growing up] weren’t guys who played for the [NHL’s Minnesota] Wild,” says Edina’s Baker, 17, a defenseman who will play for Holy Cross next year. “They were guys who played at the high school.”

Damn straight.  High school hockey is ridiculously awesome.  Go Hornets

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Small Victories

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Some times just a little win during the day can give you the power to make it through the rest of the day. Or, check out this guy. Just winning one point was enough to celebrate. Hilarious

[youtube=http://www.youtube.com/watch?v=BNjXgS0_CWE]

Watchmen was good

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I saw the movie Watchmen last night and i have to say that i really liked it.  Here are some thought why.

The movie was….

  1. Merciless.  Some will say that the movie is too violent but i think that it actually ads to the character of the film. This is a world where superheros have grown disconnected from their human counterparts.  Showing the amazing painful battles they engage in and are subject to you can sympathize with their pespective but then to also show the other side of the coin – on how they have become cold-hearted, makes the movie quite interesting.    This applies especially to Rorschach who actually explains the exact moment he ceased being human and morphed into a full-time vigilante.
  2. Interesting.  The plot was really interesting.  Or, better yet it actually had a story that actually mattered to the characters which is unusual for a comic book movie.  I enjoyed for once watching a comic book movie where i cared whether missles were launched or not.
  3. Self-confident. The movie didn’t care about being too graphic, too violent, too campy, too strange, or too unconventional.  It put itself out there on the screen completely.  Bold choices in use of music (more below), in use of graphics (Rorschach’s face), and in use of story-telling.  All of which is completely refreshing.  I don’t see many movies like that and the unusualness makes it better.
  4. Sexually unusual. From a three-some with 2 cloned glowing super-humans to showing 40 minutes of shlong, the movie was so unusual, which again made it really interesting.  There was pretty much a comic book porn sex session in the movie which was surprising (and appreciated).
  5. Full of blue penis. i’ve never seen so much blue penis.  This is related to the last point, I like how they gradually introduced me to Dr. Manhattan’s penis.  First it was a nude shot of Dr. Manhattan but only above the waist.  Then, it was another naked shot of him, full profile but from afar and with only a glimpse of shlong.  10 minutes later it was an up-close shot of him staight-on with shlong and eveyrthing for a few seconds.  And finally, they would leave the camera on the shlong for minutes at a time.  I think the movie studio probably had a few meetings to determine how best to show it to the audience. I can just picture it now, a 11am meeting on the lot with people sitting around a conference table focusing on the unveiling of Billy Crudup‘s penis.  There are storyboards on the walls and one associate director wants to throw it right at the audience from the beginning for shock value while an older producer doesn’t want to show it at all and a fight ensues.  Ah, that’d be a fun meeting.
  6. Visually compelling.  The movie looks great.  Coming from the director of 300 (Zack Snyder), I was worried there’d be too much slow motion.  There was quite a bit but it worked. Even though it was 3 hours i’d even go back and watch it on IMAX

Some things i didn’t like:

  • The music was horrible. Songs like “The Sound of Silence,” at a funeral and “Me and Bobby McGee” were just so out of place and strange.  Why use such familiar tracks in an completely new fictional world?  Everyone i talked to after the movie noticed it and how weird it was.  I hate thinking about the music in the middle of a movie unless i’m thinking, “wow, this is great” which is a tought that definitely did not go through my head.  Each time a song began, i thought, “whoa this is strange.”  Maybe that was the point.
  • It was too long. While it was unbearable, it could have been 20 minutes shorter and my ass would have appreciated it.

All in all it was a good movie.  I give it an 8 out of 10.  What did you think?

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Time-Traveler's Wife is a good little book

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Cover of "The Time Traveler's Wife (SIGNE...

The book The Time-Traveler’s Wife is a great little book. I found it very easy to read and quite touching. While it contains a guy who time travels it’s not a science-fiction story but rather a love story between him and his wife.

I find that books that take a very extreme or unusual position do a great job of exposing everyday emotions. For example, Nelson Mandela‘s book Long Walk to Freedom talks about Mandela’s resolute quest for equality, and his long imprisonment inspired me to keep persevering in the things i care about. Similarly, this story about a time-traveler’s wife who grew up knowing a man bumbling through time and how they structured their life around each other makes me look at personal relationships and see how trivial my challenges are compared to theirs.

A great book and a quick read. I definitely recommend it.

There’s a movie coming out with the same title that stars Rachel McAdams and Eric Bana in Feb 2010. There are some photos of that here:

I also saw that the author Audrey Niffenegger just sold her second book, called “Her Fearful Symmetry” for $5 million buck.  Unlike most authors who sell rights to their next novel off of a summary or description, she had finished the entire manuscript.  The NY Times article about this states:

Ms. Niffenegger had completed a full manuscript. “She really has defied custom and written a spectacular second novel, which is one of the hardest things to do in this universe,” Ms. Graham (Editor of Scribner) said. “She’s not selling it essentially on the success of her first book.”

I’d be willing to give this next book a shot.  It comes out in September.  Anyone heard anything more about it?

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