I get way too many magazines sent to my place, but one that i read every week is The Week. It’s a great mix of all news and i recommend it for anyone. There was also a great little article in the New York Times about how it got started and why it is different than most publishers. Read it here. Some exerpts from the article:
“The Week is going to be a huge global brand. Cross my heart and hope to die, I have already been offered hundreds of millions of dollars for it,” Mr. Dennis (the founder) said this month. Mr. Dennis recently sold the American version of Maxim, a juggernaut that was showing the strains of increasing competition. Given that he was pulling back in the United States, why not just add The Week to the sale?
“I will throw The Week onto no pile until it becomes a half a billion or billion-dollar franchise,” he said. “The Week is my baby.”
He also believes he can get a toehold in the newsweekly market because, he says, the established players Time, Newsweek and U. S. News & World Report have lost touch with the news.
“‘Golfing for Cats With Jesus Who Has Cancer’ is not something that people need to know about,” he said. The Week is all news, all the time, with editors who comb publications and republish annotated accounts from a disparate group of sources. Not only does it have the editorial reach of the Web, but it has the same significant cost benefits because most of the data and reporting are borrowed.
Amen. It’s great. You should get it
