Tinder’s Right Swipe


As a product person, sometimes you prioritize incremental improvements instead of game-changing ideas because “the big swings” take too long.  This almost happened at Tinder and the “swipe right” almost didn’t exist.

Here’s an article in Wired where the CEO and CTO recount how they talked about it.  Jon Badeen (The Chief Strategy Officer) came up with the idea after seeing it done in flash cards in Chegg.  He then showed the rest of the team.

Sean Rad (CEO): We had a five-minute conversation.  It was a cool idea, bt jon thought it would take two weeks to build.  So I said, eh, probably not a priority.  That was right after we launched.  We had a whole set of wings we wanted to do
Ryan Olge (CTO) chimes win with: We wanted to do read receipts, typing notifications, all these things

Then all of the sudden it showed up in the app.  Apparently Jon worked on it over the weekend because he really wanted it.

And now the world has the right and left swipe.