Building Participation & Cognitive Surplus

Clay Shirky has a great speech about cognitive surplus. A phrase that refers to the free time we have away from our jobs or studies to do stuff. Over the past 30-50 years, what everyone did with this cognitive surplus is watch TV. Sitcoms were the big universal thing everyone did. In fact there is 200 billion hours of cognitive time/surplus in America that is spent watching TV. Over time however, this time spent has been shifting from TV to participatory activities like social networking to video games.

First there’s talking about participation and how it is THE new phenomenon of this generation and how it is hard to calculate. I like this passage:

The physics of participation is much more like the physics of weather than it is like the physics of gravity. We know all the forces that combine to make these kinds of things work: there’s an interesting community over here, there’s an interesting sharing model over there, those people are collaborating on open source software. But despite knowing the inputs, we can’t predict the outputs yet because there’s so much complexity.

It is a big shift from the past when we would sit and watch Price is Right all the time or other mindless crap. I loved those shows but those days are over…

This is something that people in the media world don’t understand. Media in the 20th century was run as a single race–consumption. How much can we produce? How much can you consume? Can we produce more and you’ll consume more? And the answer to that question has generally been yes. But media is actually a triathlon, it ‘s three different events. People like to consume, but they also like to produce, and they like to share.

The big concept in the speech of the idea of cognitive surplus and how that it is dwindling. We are now participating in activities. Whether it is video games, social networks, or other items online – we are doing stuff.

One good story he concludes with is:

I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she’s going back there to see if Dora is really back there or whatever. But that wasn’t what she was doing. She started rooting around in the cables. And her dad said, “What you doing?” And she stuck her head out from behind the screen and said, “Looking for the mouse.”

Here’s something four-year-olds know: A screen that ships without a mouse ships broken. Here’s something four-year-olds know: Media that’s targeted at you but doesn’t include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won’t have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan’s Island, they just assume that media includes consuming, producing and sharing.

I do like the thought of all one-way media becoming more interactive. This is definitely happening. It’s one of those concepts like “The Long Tail” that you can feel happening but it’s not until it’s written in a cohesive manner like this speech that it all comes together.

We’re looking for the mouse. We’re going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, “If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?” And I’m betting the answer is yes.

Now THIS is a Company

The United States Beer Drinking Team!

What is it? From the website:

The U.S. Beer Drinking Team™ ( USBDT ® ) is the first team dedicated to the millions of passionate beer drinkers in the United States. The USBDT’s goal is to promote the “sister and brotherhood of beer” while promoting responsible drinking.

This is a cool company and what’s even better is that it’s actually profitable. The founder was just on Oprah – apparently women are the biggest customers. Women seem to buy a lot of U.S. Beer Drinking Team T-shirts for their guys. They are available in 16,000 convenience stores as well as the Targets and big stores.

They even have an official netcasting station. Apparently the business started as a joke – definitely not a laughing matter anymore 🙂

It's not all technology – the arts matter too (Dana Gioia)

Below is a great speech by the poet Dana Gioia to the Stanford graduating class of 2007….

Stanford Commencement address by Dana Gioia, chairman of the National Endowment for the Arts (June 17, 2007)

Good morning.

It is a great honor to be asked to give the Commencement address at my alma mater. Although I have two degrees from Stanford, I still feel a bit like an interloper on this exquisitely beautiful campus. A person never really escapes his or her childhood.

dana.jpg

At heart I’m still a working-class kid—half Italian, half Mexican—from L.A., or more precisely from Hawthorne, a city that most of this audience knows only as the setting of Quentin Tarantino’s Pulp Fiction and Jackie Brown—two films that capture the ineffable charm of my hometown.

Today is Father’s Day, so I hope you will indulge me for beginning on a personal note. I am the first person in my family ever to attend college, and I owe my education to my father, who sacrificed nearly everything to give his four children the best education possible.

My dad had a fairly hard life. He never spoke English until he went to school. He barely survived a plane crash in World War II. He worked hard, but never had much success, except with his family.  When I was about 12, my dad told me that he hoped I would go to Stanford, a place I had never heard of. For him, Stanford represented every success he had missed yet wanted for his children. He would be proud of me today—no matter how dull my speech.

On the other hand, I may be fortunate that my mother isn’t here. It isn’t Mother’s Day, so I can be honest. I loved her dearly, but she could be a challenge. For example, when she learned I had been nominated to be chairman of the National Endowment for the Arts, she phoned and said, “Don’t think I’m impressed.” Continue reading “It's not all technology – the arts matter too (Dana Gioia)”

Technology and Genetics – When Should We Stop? When is it Enough?

A couple of years ago i read Bill Mckibben’s book Enough. It’s a great read. In the book he discusses what it means to be human. There are 3 subjects he focuses on in the book: genetic research, nanotechnology and robotics. In each one he explores that ever shrinking moral and spiritual boundary. Eventually, we’ll get to an “enough point” where we should stop trying to push the limits of technology and medicine.

My favorite part is the discussion of genetically enhanced children and how science (and our ambition) continues to push the limits of what is possible and how children, in enhacned, will never be strive to be great or to achieve as pianists, painters, or athletes because of their “programming.”

I always like Mckibben’s summary of the state of affairs and the recognization of trends in society both on a cultural and technological level – and he does a great job here. Here, more than his others he looks at the family structure and how it has been altered due to television and he doesn’t paint a good picture…

So, in the last century, the invention of the car offered the freedom of mobility, at the cost of giving up the small, coherent physical universes most people had inhabited. The invention of radio and TV allowed the unlimited choices of a national or global culture, but undermined the local life that had long persisted; the old people in my small rural town can still recall when “visiting” was the evening pastime, and how swiftly it disappeared in the 1950’s when CBS and NBC arrived. The 60’s seemed to mark the final rounds of this endless liberation; the invention of divorce as a mass phenomenon made clear that family no longer carried the meaning we’d long assumed, that it could be discarded as the village has been discarded; the pill and the sexual revolution freed us from the formerly inherent burdens of sex, but also often reduced it to the merely “casual.”

…how all this has happened and what it means to us…

Whether all this was “good” or “bad” is an impossible question, and a pointless one. These changes came upon us like the weather; “we” “chose” them only in the broadest sense of the words. You may keep the TV in the closet, but you still live in a TV society. The possibility of divorce now hovers over every marriage, leaving it subtly different from what it would have been before. What’s important is that all these changes went in the same direction: they traded context for individual freedom. Maybe it’s been a worthwhile bargain; without it, we wouldn’t have the prosperity that marks life in the West, and all the things that prosperity implies. Longer life span, for instance; endless choice. But the costs have clearly been real, too: we’ve tried hard to fill the hole left when community disappeared, with “traditional values” and evangelical churches, with back-to-the-land communes and New Age rituals. but those frantic stirrings serve mostly to highlight our radical loneliness.

All of this makes me hate myself for loving the show Seinfeld, which is actually just a show exploring what it means to live a life that has no meaning. It is true, when i look around I see a world where there’s nothing but consumption – and when Mckibben points it out, I had to step back and let out a big whoa.

Where it all ends – the mindless consumption, the lack of context – is that we need to take a stand as individuals and produce context for ourselves. If genetic engineering takes place, the human race can lose the ability to be an individual and for each person to have meaning. If technology continues, we can continue to go beyond nature to a world that is completely unrecognizable. McKibben concludes that it is our capacity as humans for restraint-and even for finding great meaning in restraint. “We need to do an unlikely thing: We need to survey the world we now inhabit and proclaim it good. Good enough.”

As a lover of technology and change, the concept of “Good enough” is quite a thought. You should definitely read this book.

What I Would do to Fix AOL

I saw the annoucement last week (and news stories) of the new AOL CEO, Randy Falco, and got to wondering, if I’m in charge of running AOL which is now in the business of monetizing traffic to AOL.com and other pages, how would i do it? A few thoughts came to mind….

First, i would buy the best, more user-friendly and one of hte most popular social networks around – Facebook. With facebook, you not only get a great social network, but you also get one of the best photo-sharing applications on the internet. Then i would merge it with AIM, change all AIM-pages to be facebook pages, and place the mini-feed on every users home AOL.com page. That would drive traffic. Granted, it would take a long time to get everything on the same platform (calendar, aim, mail, etc.) but facebook’s interface and features are much, much better than AOL’s. Everyone’s speculating about Yahoo buying facebook, why not AOL? AOL has just as much cash and just enough desire to monetize their traffic. It’s almost as if everyone assumes AOL is dying and isn’t going to invest in their future.

Buy Meebo
AIM is one of the most precious assets AOL has and it is being threatened by Meebo. I would buy it immediately and make all meebo-me widgets become AIM widgets and place them all over the web and inside the recently purchased AOL-facebook pages.

Streaming Music Locker

Subscription streaming. AOL should abandon the WMA format and go for only streaming. In an iPod world, the only way to play is to make your server compatible with iTunes and that means abandoning DRM and/or simply abandoning any local download. A service like last.fm + mp3tunes would go a long way.

Video
Go all-flash as DRM instead of Windows Media so mac users can play. Have it all hosted so you can access anywhere and watch anywhere.

Mail
Build, Buy or do whatever it takes to do a SERIOUS upgrade to your mail application. Mail is the largest driver of ad inventory and if you’re service is completely ad-based, this should be your #1 priority. It’s been over 2 years since Gmail launched, you would think someone at AOL would have noticed how to please mail users. Where is unlimited storage, where are ajax-features to reduce latency, where? AOL mail is by far the worst webmail application on the internet. It needs to be fixed.

Voice
AOL bought 3 voice companies between 2000 and 2003: eVoice, Quack, and another one from Canada (i’m forgetting the name). AOL made serious investment in voicemail, voice recognition and other voice services. From what i can tell, all that has been completely abandoned. I would restart this effort and do more click-to-talk services, similar to Google’s. However, all of AOL’s services are tied into mail and AIM making them more attractive. For instance, it would be easy to do click-to-talk and then save to mp3 which would be put into your music streaming locker.

These are just a few of the things i’d do. What do you all think? I think Randy’s in for a tough job and i’m not bullish on AOL’s chances. I think the most successful internet companies are run by those who understand the technology and can see the trends coming. Google embraces technology and let’s it unlock new opportunities and i don’t see somewhat who’s entire background is in TV and TV ad-sales pushing AOL into new models and opportunities. That’s just my initial reaction. Then again, Terry Semel’s done a good job at Yahoo, so who knows.

Quote: Strong Opinions – Weakly Held

I read this here from Bob Sutton:

A couple years ago I was talking the Institute’s (Palo Alto Institue of the Future) Bob Johansen about wisdom, and he explained that – to deal with an uncertain future and still move forward – he advises people to have “strong opinions, which are weakly held.”

Charteuse continues on this describing:

The UN doesn’t work. Our Government doesn’t work. Our schools don’t work. Our health system doesn’t work. Our families don’t work.

Google and Terrorism works. GM and High Schools don’t. But again,what scares me isn’t Al Qaeda. It’s institutions and people trying to preserve the old way of doing things.

They say the difference between being smart and wise is to have “Strong Opinions, Weakly Held”. It’s the difference between the Clinton and Bush administrations. It’s also the core to successful 21st Century thinking.

Interesting to think about.  What are your strong beliefs and would you be willing to change the way you go about getting them executed or implemented?

Treadputer

I usually try not to simply repost items that are already on the internet, but every now and again something comes around that is so awesome, it deserves a major shoutout.  Today, this is the treadputer – that is: a computer and treadmill mashed together.  A guytreadputer_small.jpg who's training for a bunch of marathons has put 3 screens above his treadmill to have 3 different options to read from, a large trackball for a mouse, and a kickass voice recognition system so he can just speak to create emails and documents.  This baby is pretty sweet. Considering how much i have to read and write during the day and how often i miss getting my run in – it'd be pretty awesome to just get on a treadputer for 30 minutes of it.  Check out the link to it here: Treadputer

Ideas, Observations & Questions

I hate streetlightsPointed ShoesLocke's Cave - on at 11!Where are you Axl
Just some things i’ve noticed over the past few months:

  1. Why is NY the only city that’s implemented the cascading street lights? One light turns green, then when you get to the next – guess what? It turns green. Genius. I can’t stand waiting at a stoplight for 5 minutes, only to go 20 years to the next light which has just turned red. Mass Ave is killing me!
  2. What is the deal with women’s pointed shoes. People’s feet aren’t shaped that way, why do they make shoes that way. Is it supposed to be sexier? I always find myself looking at them and thinking – “man, shoe designers are dumb.”
  3. On ABC’s show Lost, John Locke is clearly the most interesting and coolest character. Wouldn’t a spin-off called “Locke’s Cave” be the best spin-off show you can think of. Each week, they could have an episode run parrallel to the regular episode but just follow what John’s doing the entire time. Sometimes i’m watching that show and thinking, “I would rather just watch John have awckward conversations with Charlie or Echo.”  I mean they did a Joey spin-off, it couldn’t be worse than that.
  4. A Reality TV Show idea that P-Walk talked about a few months ago goes like this….You gather some very attractive women from very poor areas of the country. Each episode you offer them large amounts of money to disfigure themselves. For instance, first episode you offer $30 grand for them to get a horrible nose job. Maybe for the season finale you offer $10 million for a full sex change. The winner gets something like $200k a year for as long as she remains a man.  It’d be a battle to see if the women are willing to live a completely new life, filled with riches and luxury, but they have to live a lie, live as a man.  It’s such a horrible idea, a total trainwreck. I just might watch it.
  5. Often, when i’m driving around town -maybe stuck in traffic- think to myself, “I wonder what is Axl Rose doing right now?” I’m just curious. What could he be doing? He is one of the biggest rock stars in the past 20 years – came out with 4 amazing albums – and now i wonder, is he now just playing pool and boozing it up with his buddies in LA? Seriously, i couldn’t see him doing anything but partying. It’d be kind of cool if he, Vince Neil (Montly Crue), Bret Michaels (Poison) and Sebastian Bach (Skid Row) formed a bowling team and just bowled like 4 days a week.  I did hear that he just turned 44 this past Monday.