Category: Social Networks

New to MySpace? Use Good Etiquette

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A lot of people i know are jumping on the MySpace train. I read a useful article (here) that lists some simple rules that will help you get and keep friends. Some of my favorites are:

 

• Another thing that might strike a chord with paranoid MySpacers is the mythical MySpace tracker. To put it simply, MySpace trackers don’t exist yet. Don’t be scared if you look at someone’s profile hourly. They can’t tell.

• Writing a comment to everyone on your list is a nice sentiment, but when using that pretense to just get comments back, it’s lame. You know who you are.

• Ladies, if a creepy guy you’ve never met adds you and he has nothing but half-dressed girls on his page, don’t add him back.

• Reading and commenting on blogs is a serious sign of affection. It proves the person cares about your inner thoughts. Don’t ignore these.

• Never under any circumstance devote your entire MySpace to random girlfriend/boyfriends. “Michael is the reason I get up in the morning — this week.”

• Having 500 friends and 20 comments is a mental sign for everyone to not like you. Add people you know. Be as popular as you are — or aren’t.

• Never respond to a private message with a public comment. That’s rude.

• Mirror pictures are ideal. Any picture taken by oneself deserves credit. It’s an art form. Comment on these with something more than “I think you’re hot.”

• Comments consisting of less than eight words are a waste of time.

• No one important will read your personal 100-question survey.

Obviously, these are just the tip of the iceberg. But, if you’re new, it’s worth jumping in (although i know plenty of people who spend way too much time there). If you’re an old hat, i just hope you don’t have an all black page with pink fonts. Ugh!

MySpace Rolls Out "The Black Carpet"

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Apparently Black is the new Red. MySpace continues to crush the online world. In addition to being the #1 most visited site on the entire internet, they now are going after movie screens. Today, they launched a service called “The Black Carpet,” which allows MySpacers to see advanced screenings of movies in Canada, Germany, Great Britain, Ireland, Australia, and 20 U.S. cities (including DC!).

The Black Carpet

All you need to do is add the Black Carpet profile to your friends list and you’ll receive notices on how to get access to movies previews at local theaters. The first movie being promoted is (the hysterical looking) Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. If you haven’t seen the trailer, here it is: (and here’s the Borat MySpace page).

[youtube=http://youtube.com/watch?v=Fq_fzdEk0r8]

This is, of course, permission based marketing and social networks are the perfect place to accomplish it. Bands connecting with their fans on MySpace and Bebo was just the beginning, now MySpace allows you to add brands to your friends list such as Adidas Soccer or Nike Women. Meanwhile, Facebook is creating corporate groups, like the Apple Students group which gives away free iTunes tracks. It will only get worse as more corporation get wise to this whole “internet” and “social networking” thing.

I actually love the idea of allowing interested fans to preview a film prior to its release as these viewers are the ones who will evangelize and spread positive buzz both locally and within the blogosphere. Personally, i think the studios and MySpace could go even farther by using the online audience to provide user reviews and comments at various stages and improve the test screening process. Until then, i’ll be happy with my advanced screen tickets courtesy of The Black Carpet. Rock.

If you are totally clueless about MySpace, go check it out and feel free to add me as a friend. I’m at myspace.com/pescatello/

Trade Your Books

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A new social networks launched this week focused the sending and receiving of books.

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BookMooch is a new social site for exchanging used books. The service is essentially a cross between eBay and a social network. You can browse books and members and build a network of friends.

I got excited about this because i love the CD swapping site Lala which i use every so often. It’s a great way to get new CD’s that you’d never want to buy (I wrote about it here). If you haven’t checked it out – you should. Similar to Lala, BookMooch requires you create 2 lists – one that’s an inventory of the books you’re willing to trade, and another “wishlist” of the books you want to get from others. Unlike Lala, this site isn’t that slick, doesn’t provide very much information about the books or the community, nor does it populate your profile very well. It would also be nice to have a better way to aggregate reviews and comments about a book. I need a little more IMDB-ness here. And, in general this site seems half-baked. They could use a few more month of graphic design and polish.

They do have a point system which is a great way to regulate swapping. You earn points in 3 ways: 1) for adding books to your inventory, 2) giving your books away and 3) leaving feedback for the sender after you receive a book. You use up points when you receive books, and you can also give your points away to charity. What’s more, there’s a BookMooch toolbar to use when you’re browsing Amazon – it lets you see when a book is available on BookMooch and add books to your wishlist. To avoid the freeloaders out there, you have to give away at least one book for every five you receive.

If you want to get going on either site, feel free to add me as a friend. My username is “pescatello”

Prescription4Love Shows How The Web Is Getting More Social

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First there were line command messages between physicists (early 90’s), then email (mid-late 90’s), then Instant Messaging (98-’02), then social networks (’03) that combined messaging + profiles, and now we have messaging and interacting between people with chronic conditions.

Prescription4Love.com is a dating site for people with diabetes, cancer, obesity, STDs and a variety of other chronic conditions. It’s intended to be a safe space for people who risk serious embarrassment talking about their medical conditions with people who cannot relate.

Types of Users

Apparently people with other chronic conditions have been most interested in Prescription4Love. It was started by a guy in Atlanta to see how difficult it was for his brother to get a date with Crohn’s disease. Other types of people they customize for are:

  • AIDS/HIV, Obesity, Deafness, Diabetes, IBS, Infertility/Impotence, Allergies, Herpes, Hepatitis, Recovering alcoholic

This is a lot of people too. The estimate is that there will be 300 million people around the world with diabetes in 2025. The functionality is fairly basic dating site stuff. For example, messages are be sent through a nickname, instead of their full real names (just like Match).

If the 90’s and early 2000’s broght major technological change (faster chips,computer.jpg broadband, etc.), I’ve always thought that this is the time where the web begins to address and change the way people interact. This is the “social age” of the web which is why today’s internet successes aren’t necessarily computer scientists but marketers, anthropoligists, and others who create ways for users to talk, message, and truly interact. Look at how teenager’s interact with each other over IM – completely different than the days of calling each other on (gasp!) a landline. Just imagine how people will interact once there’s a social networking for everyone.

If I Was Apple, What I Would Do To Protect iTunes

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Apple has a great monopoly on both the fulfillment and playback of digital music. ITunes is a great player, the iTunes Music Store is the most comprehensive music store available online, and the iPod is the best, most badass player on the market. However, competitors are coming on strong. Microsoft announced the Zune project, Sony is releasing new players (article), and smaller players like the Music Gremlin are doing some cool and innovative stuff.

So, what should apple do to protect this mighty lead? They should give aways as many iTunes tracks as possible! Seriously, like it is halloween or a homecoming parade they should throw tracks away like candy. And, like the clever company they afacebook.jpgre, that’s exactly what they are doing. Last week they announced that they are giving away tracks to college kids with a deal with thefacebook to give away 10 million tracks (btw: facebook is the 7th most trafficed site in the US). And yesterday Apple annouced a deal with Coke which said in the press release, “Coke will link its website to the iTunes site and give away millions of free music downloads and hundreds of iPod digital music players”

cokeapple.jpgWhy is this a good idea? Because every track that a user gets from iTunes keeps them attached to the Apple world. If you have hundreds of tracks that only work in iTunes and iPods, you’re not very likely to buy or use anything else but if you have only mp3’s from CD’s, eMusic, or “found” online it’s pretty easy to go somewhere else. So, to ensure that nobody switches in the future, Apple should lock everyone in with iTunes tracks. Personally, i’m keeping

Browswer-Only Google Computer

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GoogleHP2.jpgToday if you look at www.Google.com on IE, you'll see an ad for users to get Firefox. If you look at Google on Firefox, there's nothing. I think this is super ballsy. They are giving the double birds to Microsoft. Why would they do this? It is my belief that this is because Google will release in the next year a browser based PC for consumers to buy at an incredibly low price (say $100).

Google is building a world where all that is needed is the browser. All their services – Video, Search, Mail, IM, etc. – all work only in the browser, there is no concept of an application to them. This is the exact opposite of of what MS does, which is to create almost exclusively applications – Word, Excel, Outlook, etc..

Think about this:

  • A $100 computer that has no hard-drive, just 500 MB of flash, a keyboard, mouse – and you can pay extra for a monitor if you want one
  • OOBE: Upon bootup, which only takes a second because there's no hard-drive you get a Firefox browser which loads Google.com and a suite of applications:
    • Writely for text docs
    • Gmail
    • Google Chat
    • Google Calendar
    • Google Video
    • Google SocialNet (whatever this is – Orkut?)
    • Management of Google's Wimax connector to get internet anywhere

This would change the world. People could get 4 of these for around there house. Anytime you have any question or comment, you boot up a browser. With HD tv sets, you could have a browser available at every TV set. I'm telling you, this would be awesome and it's completely doable and looks to be what's coming. You heard it here first.

Snubster

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There’s a great need new social network called Snubster. Unlike other social networks, you put people on snubster that you have beef with, people who are dead to you. It’s great. I have plenty of places to categorize my friends, not my enemies have a home too. Love it.

AOL's State of the Union

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Time Warner just announced their quarterly numbers. Although TW profits went up, AOL subscribers continue to drop down to 19 million. Just a few years ago they were over 35 million and now they’ve shed around 16 MILLION members. Why is this? Could it be that all the areas they were once dominant in they are now not even second tier? In this new world of social media and collective intelligence AOL is nowhere to be found. As a former employee (2000-2004) at both AOLTW Corporate and AOL Broadband i’ve seen some things. Here’s my take:

  • Social Networking & Blogging. Currently being dominated by MySpace, thefacebook, and others such as Friendster, yahoo 360, etc.. AOL plans to launch something with AIM soon (AIMspace), but i’d say they are about 3 years too late. Why would anyone switch from MySpace to AIM? Tied in closely with this is blogging. So many people, novices and professionals are looking for a place to put their thoughts, rants, and memories. So, while Google is buying Blogger and Yahoo is partnering with Moveable Type, AOL is sticking with their AOL Journals which is very limited in custimization, doesn’t have RSS, and can’t be hosted. I think they either need to get serious or get kill it.
  • Music Services. There are several viable music services out there. For the moment, let’s ignore the fact that everyone and their mother is using iTunes. What else is there? There are music subscription services such as Rhapsody, Yahoo Music, Napster, MusicNet, and eMusic (description of each below). AOL has rested on MusicNet for the past 4 years and last year bought up MusicNow for around $10 million. They had roughly 250k-300k MusicNet subs and i doubt they have anything close to that with MusicNow. At least with MusicNow they are building in community features (i think with MusicStrands), but does it tie into the AIM social network – doubtful. Does it tie in to AIM? Probably not. Is it featured on AOL anywhere? No, not really. When you’re this far behind, the best thing you can do is call in the community. This is what Yahoo’s done with the YME. They know they’re behind in terms of features and functionality, so they made a robust plug-in architecture so the rest of the world can help them catch up. This is why i think Yahoo will be the biggest player after Apple.
    • Rhapsody has been around the longest, is the most web-based and gotten in bed with MS. They have some interesting radio features but for the most part is somewhat klunky. It will be interesting to see what happens with this once MS gets their paws all over it. Supposedly, all MSN music will be powered by Rhapsody.
    • Yahoo Music (with Yahoo Music Unlimited) is slick. As i mentioned above, iIt has some great API’s and ties in well with Y! Messenger. The subscription service is cheap ($60 a year). Unfortunately it has very little subs, but that could change if the WMA issue gets better.
    • Napster is getting better and better, but still has relatively few social aspects. It has a good library and great branding but not much else.
    • eMusic is differentiated with an mp3 library. It’s not all-you-can-eat but it is ipod-compatible which makes a HUGE difference in this world 45 million iPods. They don’t have any mainstream artists but have almost all the indie artists.
    • MusicNet has the largest subscription library but it is simply a fulfillment engine. It powers services such as Virgin, Cdigix, and even Yahoo!. But there is no community here.
  • Advertising. This is when i realized that AOL will always be the JV squad in the internet game. Yahoo was serious about music and went out and bought MusicMatch for $500 million in 2003 and Launch Music (good article) for $12 million in 2001. AOL waited 4 more years then invested $10 million for a MusicNow library. Then advertising emerged as a viable and powerful revenue stream, Yahoo! spent 1.6 billion on Overture and AOL spent a few hundred million on Advertising.com – forever relegating them to minor league ball. Not that they’re doing incredibly poorly, but will they approach anything like Google’s Adsense? The old AOL would have bought whoever it needed to stay on top.
  • Mail. AOL’s golden nugget is the screenname. Users won’t switch because they don’t want to lose their email address and they pay $24 bucks a month for it. Meanwhile Gmail comes out with (basically) unlimited storage – for FREE. Then Yahoo and Hotmail counter with equal storage. Gmail and Yahoo continue to make their services better and better with slick javascript (gmail is the AJAX gold standard) and the new Yahoo Mail Beta is supposedly amazing. What is AOL doing? They make mail the most click-intensive application ever. You need 3 seperate windows to just send a message. And to make it even worse, your mail still expires after 28 days. Wtf? When will they wake up and realize that on a scale of 1-10, AOL is batting about a 3. Let’s break mail down even more:
    • Authentication. AOL requires you to sign on each time you come to it’s site. Sounds reasonable. However if you go to check your mail multiple times a day, it gets annoying. Neither Yahoo nor Gmail makes you do that. Even if you check “remember me” – it doesn’t.
    • Session Time. Gmail lets you stay signed in all day (and actually b/c of this launched a slick app – check out my future post). AOL signs you out after 15-20 minutes. Why are they making it such a pain to read your mail? Should services try to delight the customer?
    • Inbox. Time to bring in some AJAX. The interface is slow and ugly.
    • Integration with other services. No AIM, no real precense, no easy to access address, nothing.
  • Video. This is one space where AOL is doing ok. If you look at the types of video becoming available on the web from amateur (caught-on-tape) on one end to amateur narrative films (iFilm) in the middle to professional content on the other end. AOL is focussing directly on the far end of professional content only. They have deals with many major players to stream the video (NFL, CNN, E!, NBA, WB, etc.) however they make it hard to find the video or to use it anywhere outside of AOL. Their new hi-Q initiative using Kontiki is very interesting because it downloads and dramatically improves up the quality of the video, but the there isn’t much content available in Hi-Q yet – it’s currently only trailers and music videos. My question is where’s the focus on short video clips? There’s an explosion of content coming from short clips such as SNL’s Lazy Sunday that is being distributed through YouTube, Veoh, and now MySpace. This is where the eyeballs are. This is what users are passing around and looking for on the internet. However, AOL is focused on bring TV to the small internet screen. IP might be a delivery mechanism for that someday, but eventually it’ll be viewed on a big screen. I’m much more optimistic about Tivo/Netflix or MS Media Center applications. They have made some big investments in video search. But i don’t know any users to use video search. Basically there are only a few players that host a lot of video (YouTube, Google, and iTunes) and users go to them and search. If something isn’t there, they’ll check one of the others.
  • Instant Messaging. AOL just released Triton, a much needed upgrade over the AIM application that hadn’t been changed for over 4 years. It is still cluttered with Ads, doesn’t integrate blogs or music. Also, check this out: there’s an AOL address book, but now there’s also an AIM address book (powered by Plaxo). And, to make their AOL Mail even more insignificant, there’s now AIM mail which is the exact same thing, but for free. How could you not expect users to be confused when you can’t even integrate AIM with AOL? I’ve started using Yahoo Messenger lately and found it to be just as full featured but with less bugs and easier to use. Google Talk is simplier and easier to use too. Obviously all the users are on AIM so that’s going to be the dominant player for years to come, but it’s horrible how they’ve failed to extend the AIM platform – no API’s, no major improvements, and increasing more cluttered with shameful attempts to suck cash out of it (games, voice, ads, etc.)

This is a long synopsis of a large multi-faceted company but it pains me to see how each step of the way they continue to build creative and useful applications to benefit their members.

Thoughts?