Quora is About to Explode

I’ve seen it before.  It happened with Twitter and with MySpace.  Sometimes there’s a confluence of media attention and star power that makes a website just explode – and that is about to happen to Quora.

If you haven’t heard of this website, enjoy this moment in time. It’s probably the last moment you won’t hear or read someone talk about this great new Q&A site that’s emerged.   By the end of 2011, Quora will be seen as one of the breakout hits.

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A Genius Ad

When you click on the Movies app on your iPhone, you get this popup advertisement:

The only way to get past it without being taken to the Living Social site is to click “I Hate Cupcakes”

Sure, it’s cheating and misleading, but I’m guessing the click-through rates for this one is off the charts.  Who doesn’t loves cupcakes?

Next Three Days is a Throwback Suspense Film

Next Three Days is a new film with Russel Crowe and Elizabeth Banks. It’s also written and directed by Paul Haggis who won Oscars for Crash (writer/director) and Million Dollar Baby (writer).

I really liked this film. Imagine your wife is wrongly imprisoned and your life just falls apart. That’s what happens here. Russell Crowe can’t handle it and decides he’s going to bust his wife out. He doesn’t know how but he’s going to do it. The movie does a good job of showing how he plots the job as well as how he has to change psychologically. Mentally, he has to do things he never thought possible. The film is a good look at how how a man can change given the right motivation.

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The Film Unstoppable is Bad

Denzel makes a predictable train movie – again. Chris Pine seems like he’s on the train trying to think of the best story he can say about his wife that we’d find even remotely interesting. He does’t succeed.

Honestly, instead of seeing this film, you should just watch the SNL parody (below). It’s the same thing but funny. Movie 4 out of 10. Parody: 9 / 10.

Burlesque is not good but not bad either

I’ve seen a slew of movies over the past 2 weeks (read: 6). Instead of one monster post of all of them, i’ll do a short review of one each day.

Today’s movie Burlesque. This film has a really strong beginning. The scene where Christina Aguilera’s character earns a spot in the show was well done. We really care about her and then when starts singing, it really hits home. I was sitting there thinking that this might be a modern day A Chorus Line. But no, it’s not. Around 35 minutes in, Burlesque slips into a mediocre movie, and it doesn’t really tell us anything about any of the characters. We know where Aguilera comes from but not how she learned to sing or dance or got her motivation to be a performer. Similarly, the other characters couldn’t even be called 1-demensional. I would say maybe 1/2 demensional. We got no background on any of them – even the guy Aguilera falls in love with. Apparently she likes him because he works at the same place, he had a couch she could sleep on and is good looking. That’s about all we know of him and of her criteria.

As the movie continued, I was waiting for the True Hollywood Story death spiral that always occurs to a newly crowned star – see Ray, The Runaways, and Walk the Line for film examples. That doesn’t happen here. In fact, nothing happens. While it’s refreshing that Aguilera stays the same grounded person throughout the film, it’s also boring. Also, the Cher solo needed to be cut. She didn’t hold my attention at all. I know she’s had a #1 hit in every decade since the 50’s but this isn’t her song for this decade. It sucked

All that nastiness aside, this movie isn’t as bad as you think it could be. 6 out of 10.

Learnings from Gawker

Nick Denton who has been on the forefront of blogging and online publishing for the past decade is shaking things up again. He’s redesigning the Gawker websites (Gizmodo, Deadspin, Gawker, Defamer, etc.) to be able to better showcase top stories, making video more prominent, and making articles easier to scan. It’s also interesting to hear what he’s learned over the years. His main point – scoops and exclusives dictate the winners. He writes in a statement he released on Gawker:

One law of media competition applies as strongly to web properties as it did to their predecessors: scoops drive audience growth. Gawker Media experienced that rule, painfully, as Harvey Levin’s TMZ eclipsed our overly bloggy Hollywood site, Defamer. TMZ’s growth was built upon three gigantic stories: Mel Gibson’s meltdown; Michael Richards’ racist outburst; and Michael Jackson’s death.

He goes on to argue that simply reposting stories that are elsewhere on the web is a broken strategy:

For that, let’s look at the biggest exclusive of all — early shots of the iPhone 4 — which made Gizmodo into a household name. That episode more than any other demonstrated the bankruptcy of the classic blog column. In order to keep video of the iPhone prototype at the top of the reverse chronological flow, Gizmodo actually stopped publishing for several hours. How ridiculous!

Another interesting move they are making is moving to more video. In the past, he explained, is that video is twice as hard to produce without twice the payoff. Also, they felt that this was the differentiated skill of TV networks/ However, it’s now changed for them as making videos are easier and they are finding that TV companies are just as entrenched in legacy formats and methods with video as they have been for text. As he says, “Gawker bloggers, once they’re as familiar with iMovie as with cut-and-paste, can beat them.”

The new site looks more like ESPN Sportscenter and PTI than a typical blog like Techcrunch.  And that’s the point.  Put the big story front and center and the rest to the side.  It remains to be seen though that whether catering to the scoop and the new non-familiar user will alienate the daily reader, which is their bread and butter.   Personally, I like the move.  Even if it doesn’t work, I admire companies that are trying new tactics and innovating.  Denton’s been right in the past and if anyone knows online publishing and readership behaviors it’s him – so I’d guess that this is the correct move.

Leslie Nielsen: making unfunny funny

Yesterday, Leslie Nielson died at the age of 84. He was a very unique comedian. He’s undoubtably best remembered for his Airplane! and Naked Guns roles. He used that fame to do a bunch of other films but nothing beat Lt. Frank Drebin from Police Squad.  His performance in the first Naked Gun was probably my earliest memory of laughing uncontrollably in a movie theater.  I was unable to contain myself.

There’s a good story of when Leslie hosted SNL back in 1989. I’ll quote NPR who wrote about it:

In the monologue, Leslie explained that he didn’t understand why he had been asked to host a comedy show, because he was neither a comedian nor a comic. A comedian, he explained, was someone who says funny things. A comic was someone who says things in a funny way.

Nielsen, on the other hand, was someone who said unfunny things in an unfunny way, and for some reason, people laughed. To demonstrate this, he delivered an innocuous line – something along the lines of “Mr. Jones, sit down, I’d like to talk to you about your son” – twice. The first time, he said it as though he were in a drama, and the response was muted.

Then he told us that he was going to say the exact same unfunny line as Lt. Frank Drebin, in an unfunny way, and he did exactly that, and the audience exploded. It wasn’t just indulging him as prompted, either. Without actually tilting his delivery in that direction, Nielsen made it genuinely funny.

I couldn’t find the YouTube clip for this but it shows exactly why he’s a master at what he does and it makes you appreciate his craft. Saying unfunny things in an unfunny manner and magically having the result be funny is an incredibly hard trick. And nobody ever did it better.

Two Videos

I’ve seen some interesting videos of the past weeks that i thought i’d share.

The first video is a kids Middel School football game. Watch this video and keep in mind that the coach and team planned this play for whenever there was a penalty against his team. The plan was that when his team got a 5 yard penalty, he would start yelling that it is actually a 10 yard penalty. He’d yell really loud. That’s what’s happening when this video starts. Watch away:

This guy wrote the following statement and then submitted a video. It’s fantastic:

As a kid growing up in a time where mutants reigned supreme in the city and lasers accompanied by wailing guitars were standard, I felt that a homage was required. What better way to show your love for such a thing than a polygonal unicorn emerging from the hood of a countach. I paid my dues.

Steve Jobs: Designer First, CEO Second

I recently read a great interview by John Scully where he talks about Steve Jobs.  Scully was CEO of Apple for almost a decade.  It’s just a great read.  For anyone in the tech business, this is a story about our times about a man who more than anyone else has invented products that impact our lives.

Here are some good quotes:

The time that I first met Jobs, which was over 25 years ago, he was putting together the same first principles that I call the Steve Jobs methodology of how to build great products.

Steve from the moment I met him always loved beautiful products, especially hardware. He came to my house and he was fascinated because I had special hinges and locks designed for doors. I had studied as an industrial designer and the thing that connected Steve and me was industrial design. It wasn’t computing.

On Steve jobs being a minimalist:

What makes Steve’s methodology different from everyone else’s is that he always believed the most important decisions you make are not the things you do – but the things that you decide not to do. He’s a minimalist.

I remember going into Steve’s house and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn’t believe in having lots of things around but he was incredibly careful in what he selected. The same thing was true with Apple. Here’s someone who starts with the user experience, who believes that industrial design shouldn’t be compared to what other people were doing with technology products but it should be compared to people were doing with jewelry… Go back to my lock example, and hinges and a door with beautiful brass, finely machined, mechanical devices. And I think that reflects everything that I have ever seen that Steve has touched.

Look at his apartment back then:

Steve on org structures:

The other thing about Steve was that he did not respect large organizations. He felt that they were bureaucratic and ineffective. He would basically call them “bozos.” That was his term for organizations that he didn’t respect.

The Mac team they were all in one building and they eventually got to one hundred people. Steve had a rule that there could never be more than one hundred people on the Mac team. So if you wanted to add someone you had to take someone out. And the thinking was a typical Steve Jobs observation: “I can’t remember more than a hundred first names so I only want to be around people that I know personally. So if it gets bigger than a hundred people, it will force us to go to a different organization structure where I can’t work that way. The way I like to work is where I touch everything.”

At his core, Steve is a designer:

The thing that separated Steve Jobs from other people like Bill Gates — Bill was brilliant too — but Bill was never interested in great taste. He was always interested in being able to dominate a market. He would put out whatever he had to put out there to own that space. Steve would never do that. Steve believed in perfection. Steve was willing to take extraordinary chances in trying new product areas but it was always from the vantage point of being a designer. So when I think about different kinds of CEOs — CEOs who are great leaders, CEOs who are great turnaround artists, great deal negotiators, great people motivators — but the great skill that Steve has is he’s a great designer. Everything at Apple can be best understood through the lens of designing.

More stories:

An anecdotal story, a friend of mine was at meetings at Apple and Microsoft on the same day and this was in the last year, so this was recently. He went into the Apple meeting (he’s a vendor for Apple) and when he went into the meeting at Apple as soon as the designers walked in the room, everyone stopped talking because the designers are the most respected people in the organization. Everyone knows the designers speak for Steve because they have direct reporting to him. It is only at Apple where design reports directly to the CEO.

Later in the day he was at Microsoft. When he went into the Microsoft meeting, everybody was talking and then the meeting starts and no designers ever walk into the room. All the technical people are sitting there trying to add their ideas of what ought to be in the design. That’s a recipe for disaster.

Microsoft hires some of the smartest people in the world. They are known for their incredibly challenging test they put people through to get hired. It’s not an issue of people being smart and talented. It’s that design at Apple is at the highest level of the organization, led by Steve personally. Design at other companies is not there. It is buried down in the bureaucracy somewhere

On being chosen as CEO over Jobs:

Looking back, it was a big mistake that I was ever hired as CEO. I was not the first choice that Steve wanted to be the CEO. He was the first choice, but the board wasn’t prepared to make him CEO when he was 25, 26 years old.

They exhausted all of the obvious high-tech candidates to be CEO… Ultimately, David Rockefeller, who was a shareholder in Apple, said let’s try a different industry and let’s go to the top head hunter in the United States who isn’t in high tech: Gerry Roche.

They went and recruited me. I came in not knowing anything about computers. The idea was that Steve and I were going to work as partners. He would be the technical person and I would be the marketing person.

The reason why I said it was a mistake to have hired me as CEO was Steve always wanted to be CEO. It would have been much more honest if the board had said, “Let’s figure out a way for him to be CEO. You could focus on the stuff that you bring and he focuses on the stuff he brings.”

Remember, he was the chairman of the board, the largest shareholder and he ran the Macintosh division, so he was above me and below me. It was a little bit of a façade and my guess is that we never would have had the breakup if the board had done a better job of thinking through not just how do we get a CEO to come and join the company that Steve will approve of, but how do we make sure that we create a situation where this thing is going to be successful over time?

My sense is that when Steve left (in 1986, after the board rejected his bid to replace Sculley as CEO) I still didn’t know very much about computers.

My decision was first to fix the company, but I didn’t know how to fix companies and to get it back to be successful again.

All the stuff we did then were all his ideas. I understood his methodology. We never changed it. So we didn’t license the products. We focused on industrial design. We actually built up our own in-house design organization, which they have to this day. We developed the PowerBook… We developed QuickTime. All these things were built around Steve’s philosophy… It was all about sales and marketing and the evolution of the products.

All the design ideas were clearly Steve’s. The one who should really be given credit for all that stuff while I was there is really Steve.

And there’s more.  As i said, it’s just a great read.

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