Unless you’ve been living under a stone you’ve heard of Second Life – the virtual world where real people in real places can make virtual people and virtual places. Real people and companies have been flocking to it over the past few months. Now i read that there’s the first homeless guy in there. However, this is not some guy in Second Life who’s out to just get in your way while you’re walking down the street asking for a quarter. No, this guy is the result of a non-profit in Spain who are trying to reach the young and digital.
I think it’s great when companies get creative and go to where the people are. Second Life is full of young, affluent and social conscious people. That’s where NGO’s should be.