The Social Network Movie

I saw the new film The Social Network this weekend and loved it.  This was an interesting film for me.  It was the first film where i knew or met many of the major characters.

  • I’ve spent a good deal of time with Sean Parker.  We’ve worked together (briefly at AOL).  We’ve partied together when we both spent a week crashing at Spencer’s place in Hermosa. We’ve collaborated on a company together- my dad and I angel invested in Plaxo
  • I’ve met with the Winklevoss twins.   They came down to look at Ruckus in 2006 when they were still doing ConnectU
  • Others i’ve only met once or seen indirectly, such as Dustin and Peter Thiel.

But, it’s safe to say that i know the cast of characters which made the film incredibly satisfying.   Fincher and Sorkin nailed it as the characters in real life are very much how they are depicted.

The fact that this is a good movie can be attributed directly to Fincher and Sorkin.  The writing and directing is phenomenal.  Fincher takes his modern, slick style with awesome music and combines it with smart, quick dialogue.  You’re forced to keep up.  The result is great storytelling.  A mediocre plot become fascinating because of them.

The interesting parts to me are:

The ethical scale. In the web industry, there’s a huge hacker culture where technology grit and talent is valued over rules.  There are no rules.  Zuckerberg completely embraces this and the Winklevoss twins are on the other end of the spectrum.  Every other character is somewhere in the middle of this scale.   I see this every day when i see and talk to programmers who are trying to do something unique and innovative.  This is how Napster came to be.  This is how Skype happened.  It’s part of the web culture and i thought the film did a good job of showing the two types of people converging into the web business.

Sean Parker. He’s quite a character and I’ve had the pleasure of hanging with him a few times.  He is just as the movie describes as he’s very charismatic and love parties, high fashion, models and going to trendy spots.  But the film doesn’t do him justice in a couple of areas.  First, he’s a social software genius. He understands better than others how to make a site social and gain millions of users.  The movie makes him look like he totally mooched off Facebook.  It should be noted that he’s responsible for some huge contributions such as the News Feed.   In addition to the Peter Thiel money, he also helped with the Accel $10 million investment.  These are huge things.

There’s also a class system matrix here. You have old money (Eduardo and Winklevoss), you have no money (Zuckerberg) and you have new money (Sean Parker and Peter Thiel).    You have a kid with a chip on his shoulder making something extremely valuable.  Those with old money and traditional business models in their head (Eduardo and The Twins) want it and want to fit this round peg into their square hole.  The new money characters (Parker and Theil) know the true potential of Facebook, what it can accomplish, and that growing it now is the better strategy.  This was a very real dynamic and in fact i wrote about it 18 months ago when everyone in the media was writing about how Facebook pageviews are worthless and how they won’t be able to monetize and the social network business as we know it isn’t nearly as valuable as we thought.  It was all crap and it was because this is new unchartered waters.

The product is king. In the consumer internet business, the product on the page is the single most important thing.  Making the user experience tight, fast, and easy is the difference between a successful site and one that nobody uses.   This is why you can have two websites that do the exact same thing but one is a huge success and the other goes out of business (see the example between Mint and Wesebe).  This is especially true with social networks where it’s a winner take all game.  Network effects cause there to be one big site and lots of losers.  Zuckerberg knows this.  He intuitively understands the user experience.  Facebook is a great experience.  This is also why he discounts The Twins and their ambition.  Just having an idea is only a small part of making a site and a business.  He knows this, I know it and The Twins probably know this.

History of social networks and Exclusivity. For the casual viewer, i think the film might seem like Zuckerberg invented the modern day social network.  This just isn’t true.  Before Facebook there was Friendster, MySpace and half a dozen other social networks that had profiles and friend linkage.  Facebook’s defining characteristic was it’s default privacy settings – it’s exclusivity.  There’s an important scene in the film when Zuckerberg realizes that this is the idea behind the Harvard Connection and this idea makes social networks fun and more realistic.  This exclusivity was Facebook’s major point of distinction for the first few years of its existence and it’s interesting that this one point was not his idea.  Granted, he may have a better product sense than others and built a great site, but it was all founded on shady ground.  Putting in the work and developing the actual product is 99% of a web business, but if the main difference between Facebook and every other social network is not something you came up with, then that’s a problem.  And apparently that problem equals $65 million dollars.  Seems like more than a fair trade

Startup Culture. I thought the film did a great job of displaying web and startup culture.  Sure, it’s a group of people who don’t sleep but more importantly it’s a group of people who believe what they’re doing is the single most important thing on the planet.  They dream of kingdoms and a world domination.  Every feature they implement is a step in that direction which is why it’s ok to sacrifice social lives, money and sleep.  You saw that allure in this film.  That house in Palo Alto reminded me of the Fincher’s Fight Club house where another, different kind of cult was brewing only the one about Facebook was and is real.  It happens every day in the valley and across the world with startups.

All in all, I thought it was a great film and found myself thinking and talking about it for days afterwards.  You should check it out.

Foursquare vs. Facebook Places

I am a huge Foursquare users. I registered the day that it launched at SXSW, I’m mayor of sixteen places and have checked in over 450 days. Whenever i go to a place, i immediately think of checking in. I’ve also tried out all of the competitors, such as Loopt and Gowalla. While those are ok, Foursquare was the best for me.

So, when Facebook launcehd “Places” i was curious to give it a shot. And after just a few days, I think it’s going to be a viable competitor and will keep many mainstream users from ever using Foursquare. Here’s why:

There are three reasons why people use Foursquare:

  1. Socially. To tell their friends where they are so they can join them.
  2. As a game. To become “mayor” of a place and to check in more than other people
  3. MyWare. To log where in the world you’ve been

The first reason – to connect with your friends – is the most powerful and is the reason most people use a service like this. The main issue with Foursquare is that not many of their friends are on it, so this didn’t happen for most. It only worked this way for power users and early adopters who have other power users and early adopters as friends (people like me). This is where FB Places shine. The first day of using it, i had more friends on it than on Foursquare and it was immediately more useful for me. I could actually see where many of my friends were. Foursquare never did this well.

The second reason – to play as a game and to become a mayor – doesn’t work for FB Places. There is no game in Facebook. It’s just to connect. I can see rewards happening in the future the same way that some restaurants or shops post messages on their FB pages for free coffee or cupcakes. I actually do miss this on FB. I found myself not checking into a place this weekend for a second time because i asked myself, “what’s the point?” I knew it would annoy my friends and i was leaving soon anyway. I checked on Foursquare but not FB.

The third reason will never happen on Facebook but will on Foursquare. You can see my stats page here. It’s great to see and view all the places i’ve been. Will most users like this? Not at all. I’m a rare breed in my love of tracking myself.

To sum up, i really think FB Places is going to crush it. Despite Friday being the biggest day in Foursquare history and their claim that the rising tide will raise all ships, I think that unless Foursquare can continue to out innovate Facebook, I think FB will leave Foursquare behind in the dust. Once again, Facebook proves taht although it’s large and has an amazingly large userbase, they aren’t afraid to make big changes and innovate. This is why they are the internet king right now. Did anyone think that Yahoo! if they couldn’t buy Foursquare would actually build something. Yeah right.

Facebook’s Fundamental Problem

I read a great post that opened my eyes to something interesting going on about Facebook’s privacy issue.   The issue has to do with how they position themselves in regard to being either a communications platform or a content platform – and how this impacts how they treat privacy.  If you look at this chart:

You see there are two sections: Communication and Content.  Both are directions that a company can focus on.  What’s interesting is the relationship between virality and revenue potential.   The more focused an application is on Communication, the easier and more quickly it spreads – but it can’t easily sell ads or monetize.  The more Content-centric an application is, the easier it is to monetize (ads are more relevant with higher CTR) but it’s hard to get the app to spread and grow.

Facebook started, of course, as a closed network for college students where they could “connect” and communicate.  As the statement above would suggest, this caused it to spread very quickly.  And it did.  However the site wasn’t making much  money.  Now, they find themselves with a slew (if you can call 500 million people that) of users and a desire to monetize.  It then makes sense for it to move up the scale and become more of a content company.  Thus, you see lots of Like buttons all over the place, a payment platform, and an ad platform to make this as effective as possible

The problem is with privacy.  Users were led to Facebook thinking it was on the Communication side of the fence.  However, it’s ambition is to be more in the middle because that is where it can both spread quickly and make money.  The privacy rules of a Communication web application and Facebook now are longer in agreement .  You can’t ask people to “Friend” and communicate with work people, parents, and close personal acquaintances and then also ask them to make that information public as if it is Content.  That there is a fundamental problem.

Fred’s 10 Golden Web-App Rules

This past weekend i watched this video from Fred Wilson about what are the 10 Golden Principles of a Web application. Fred has been an investor for over 20 years and is on the board of some of this decade’s premier companies such as Twitter, FourSquare, Tumblr, Etsy, Delicous, and more.

The 10 Golden Principles of Successful Web Apps from Carsonified on Vimeo.

  1. Speed.  Fred sees speed more than a feature. Speed is the most important feature and he argues that this is more important with mainstream users an early-adopters who are more forgiving.  Everyday users have no tolerance for slugish apps.  I heard the same thing from Google when they presented at Techstars.  They measure everything and if it’s slow, they fix it.  Fred mentioned pingom as something they use to measure every portfolio company.
  2. Instant Utility.  If a user has to spend too long to configure the service – it won’t catch on.  YouTube is a great example of how it won by providing instant feedback rather than delaying the gratification.
  3. Voice.  Consumer software is media today.  Consumers approach in the same way the approach magazines, tv shows, etc.. Software has to have a personality and if it has no attitude, then it won’t catch on.
  4. Simplicity.  Just one main feature at launch.  Fred points to Delicious as a perfect example of this.  Make the app super simple and then go from there.  There are lots of good posts on how to focus on this.
  5. Programmability.   Make your app accessible from other developers.  This means read+write API’s and if’s not “write” it’s not an API and might as well be RSS.   Allow other developers to add energy, data and richness.  In Fred’s mind this is absolutely essential and he’s hesitant to invest in anything that isn’t programmable.
  6. Personalizable.  You want make your app infused with your user’s energy.
  7. REST URLs.  Make your app easy to navigate – give everything a URL. This also makes is discoverable from Google.
  8. Discoverable.  There are millions of web pages and web applications.   This point means SEO but it also means that your app itself should be self-promoting.  This means social media and branding.
  9. Clean.  This is UI requirement.  You need to be able to come to the page and be able to immediately determine what to do and what’s going on.   It has to be inviting and simple.
  10. Playful.  An app should be fun to use and it’s use should encourage future use.  Weigh Watchers is a good example as it establishes points and goals and getting the points and acheiving goals is something that should be embedded in each application

There one more interesting point he spits out at the end about the name and brand of a company.  He talks about how important it is to him that the company purchases the actual name of the company.  For example, Foursquare was playfoursquare.com and they insisted that they change.  He also insisted that del.icio.us become delicious.com.

The 10 principles are interesting to think about and a good checklist for any startup to have.  I’ve definitely been guilty of ignoring some of these in my past work.   Interesting stuff

Microsoft vs. Apple

There’s been lots of talk about how Apple’s market cap is about to equal Microsoft’s.  People love to discuss this because of the battle the two companies have fought over the past 3 decades.  Microsoft famously beat out Apple for PC dominance in the 80’s and 90’s by being open while Apple remained stubbornly closed.  Today, many people look at the Android/iPhone battle in the same light: one company with a superior product (Apple) and another that may be less polished but open to be used on other people’s hardware (Google’s Android)

I’ve heard quite often over the past year how Apple is crazy to go down the same path again.  However, i read a good summary today by Mark Sigal on O’Reilly’s blog about why this isn’t the case.  His five main points are:

  1. Retail Distribution: During the PC Wars, everything came down to distribution and presence on limited retail shelf space. To be successful, you had to be on the shelves of retailers like ComputerLand, CompUSA, Circuit City, Office Depot and MicroAge. Given the wide variety of hardware OEMs making Wintel-based PCs, both shelf-space for Macs and the technical know-how to sell them were severely limited, making a differentiation story like Apple’s a hard sell. Today, Apple Stores drive a superior environment for consumers to experience hardware hands-on and get educated about the full breadth of Apple products. An aside, this is a consumer touch point that Google absolutely lacks.
  2. Pricing overhang: A primary reason for Apple’s crushing defeat by Microsoft was Apple’s misguided notion that it could charge grossly higher dollars for Mac products than Windows-based PC offerings. Contrast this with the present, where Apple is consistent in their assertion and awareness that it cannot and will not leave pricing overhang (i.e. a sufficient pricing gap between its products and the competition). This avoids the past dynamic where consumers saw picking Apple products as an either/or decision, in terms of price vs premier experience. iPod, iPhone, iPod Touch and iPad all have followed this course.
  3. Developer ecosystem: It is a truism that in platform plays he who wins the hearts and minds of developers, wins the war. In the PC era, Apple forgot this, bungling badly by launching and abandoning technology initiatives, co-opting and competing with their developers and routinely missed promised milestones. By contrast, Microsoft provided clear delineation points for developers, integrated core technologies across all products, and made sure developer tools readily supported these core initiatives. No less, Microsoft excelled at ensuring that the ecosystem made money. Lesson learned, Apple is moving on to the 4.0 stage of its mobile platform, has consistently hit promised milestones, has done yeomen’s work on evangelizing key technologies within the platform (and third-party developer creations – “There’s an app for that”), and developed multiple ways for developers to monetize their products. No less, they have offered 100 percent distribution to 85 million iPhones, iPod Touches and iPads, and one-click monetization via same. Nested in every one of these devices is a giant vending machine that is bottomless and never closes. By contrast, Google has taught consumers to expect free, the Android Market is hobbled by poor discovery and clunky, inconsistent monetization workflows. Most damning, despite touted high-volume third-party applications, there are (seemingly) no breakout third-party developer successes, despite Android being around two-thirds as long as the iPhone platform.
  4. Consumer technology adoption: During the PC era, large enterprises essentially dictated the industry winners by virtue of standardizing on a given vendor or type of solution. This created a winner-takes-all dynamic, inasmuch as consumers would ultimately buy the same solutions that had been blessed by large enterprises. By virtue of its conservative nature (remember the motto, “No ever got fired for buying IBM”?), staid Microsoft always felt like a safer choice than crazy Apple. And besides, accounting could solicit bids from multiple hardware vendors, which they liked. By contrast, today’s breakthrough adoption begins in the consumer realm and filters back to enterprises, not the other way around.
  5. Microsoft-like resilience: I remember too well the Microsoft mantra “Embrace-Extend-Extinguish,” which basically meant that any segment worth owning Microsoft would ultimately dominate by the 3.0 version of its competing product.  They were ruthless in squeezing the lifeblood out of competitors through any means necessary. But, give Microsoft full props for manifesting an unyielding resilience to keep working its product offering and market assault until victory was at hand. Considering Apple’s rise from the ashes to re-create a very profitable Mac business — the dominance it has created with iPod and iTunes; the powerhouse iPhone and iPhone platform and the ambitious, and already well-regarded iPad — does anyone wonder about Apple’s resilience? By contrast, Google remains almost completely dependent upon search and advertising, despite launching so many new product offerings and seriously pursuing M&A over the past several years. Arguably, Google’s famously loosely coupled structure leads to a lot of seeds being planted, but so too, it seems to a less than laser-like focus on seeing those seeds to cultivation and full harvest. It begs the question, “Can a tiger change its stripes?”

I carry around both an iPhone and a Droid so I’m witness the battle every day when i pull both out and decide which to make a call or text on.   They are both good phones.  The Android phones get refreshed every month when a new manufacturer comes out with the latest, whereas i have to wait a year for each new iPhone.  That said, the iPhone is better and because of points 1-5 above, i suspect Apple will clean house for at least a few more years.

iPad Thoughts

I’m not sure if you’ve heard about the iPad.  Unless you’ve been under a rock, you can’t avoid the Apple madness.  I’m up in San Francisco this week and couldn’t help but feel the Apple riptide and get drawn into the hype.  So I watched the announcement and here are my thoughts

The iPad is super-duper slick.  I can see some great use-cases for it, such as:

  • If i was pitching a presentation to someone at a restaurant, in an elevator, or anywhere – the iPad would be a much better way to present the presentation than a laptop.  I could see it becoming a must-have for entrepreneurs
  • If i had kids and a family room with lots of people, having a family iPad that people use publicly would be great. Anyone in the family could us it in front of the TV or as the home iTunes download system for movies and TV shows that syncs with their AppleTV
  • Games. This could be one of the most sick gaming machines. It has the graphics, accelerometer, and connection needed to really be badass. I could see someone making a truly unique iPad gaming experience.

All these great ideas and reviews make me love the iPad but i’m not going to get one.  I’m not feeling it yet (not because of the video joke and jokes) and here’s why

  • i have an iPhone and i have a Macbook. I’m not feeling a huge need to have an iPad. If i did, i would want to replace my MacBook and i don’t think the iPad is powerful enough to be a replacement yet. I want all my songs on it (need more than 64 GB) and i want to run a browser and email at the same time. Until those happen, my laptop is vastly superior.
  • The A4 chip seems like a bad idea.  No way Apple is going to consistently be better than Intel or AMD at making low power chips.  Maybe they can now and early billions from it, but it can’t be a long-term solution
  • No camera bums me out.  I’m not sure but i think I’m going to want to take pics with the iPad. Maybe not but i like video skyping and i like taking random pics.  Give me a camera

If you know, you know that i feel that i’ve seen the future. I know what i want and where i want Apple to take me.  It’s this:

  • I want an iPhone device that has huge storage, enough for music (b/c i don’t see cloud music solution for another 5 years), and a fast enough processor that i can put all my files on it and use Google Docs and Dropbox for shared files
  • A portable keyboard and docked monitor so i can plug my phone into them and use it as a desktop computer when i’m at home or at work.
  • Over time, the files get saved more and more in the cloud and my phone become a portable processor, harddrive and network card.  That’s all

I saw with the iPad a keyboard doc and saw this future is coming.  It’s coming but slowly.  i can’t wait

Reflections from CES

I spent a few days at CES and while i didn’t get to walk the floor as much as i had hoped, i did get around enough to figure out what the themes were this year. Here are my thoughts:

Televisions. The TV’s were amazing. In the years past, it had all been about getting bigger and bigger and bigger. This year was different. This year the TV’s got better in different ways. Sure they got bigger. There’s a pic below of a 152″ plasma. It was ridiculous. But the also got thinner, they got 3D, they got wireless – both the video cable and the power cable, and they got Skype. I was a little disappointed that there wasn’t more web on the TV but i guess that time hasn’t come yet.

eReaders. This show was all about the eReader. Last year there were thousands of Netbooks. Now the netbooks are all gone and the eReader has replaced them. The Skiff was the nicest although one of them has the ability to switch from an eReader to an LCD screen with a push of the button. I attribute this all to Android. There’s another reader that’s a full powered Android device with broswing, email and other stuff.

There were also a ton of iPhone accessories there – speakers, cases, grips, remotes, you name it. All in all it was a great show in my opinion – one of the best in years. Anyone else get a different impression?

My Moments of 2009

2009 was a fun year.  I traveled to 42 cities, 4 countries and logged over 100k miles.  I also found time to stay at home and do stuff.  Looking back on the year, some things really stand out.  For instance:

  • Up’s tear-jerking silent vignette. With each new film, Pixar finds some way to top itself. The marvelous innovation inUp was the wordless sequence near the beginning, set to Michael Giacchino’s wistful score, depicting Carl and Ellie’s entire life together — including the sad fact that they can’t have children. Who else would dare to try that? And who but Pixar could pull it off so gracefully?
  • I Like This Song.  I started a little experiment in May of placing a good song i like every day to the blog ilikethissong.com.  At first it was easy because there were so many songs i was bursting to share.  But as the year wore on, i got more selective and paid more attention to what i was putting up.  The real treat, however, has been the followers of ILTS who have sent me new music and tunes.
  • The Android OS. I went to the largest mobile phone conference in the world last February and saw thousands of phones that were running Windows Mobile OS that was vastly inferior to the iPhone. I came away from there thinking that the iPhone was going to crush everyone for the next 10 years.  Luckily Google’s OS has grown up and is the real deal.  This is the year when the race for the future of mobile actually started
  • Brett Favre.  Say what you want about him, but for me he has transformed the Vikings from a team that drove me crazy to watch to a team to be proud of every week.  He was inspiring and regardless of how early we go out in the playoffs (i’m thinking first round) i’ll always remember this season because of him.
  • Zach Galifinakis and The Hangover.  Zach G. had slipeed under my radar until The Hangover which was this summer’s must-see movie.  I thought he made the film and i was even more delighted to see that his webepisodes of Between Two Ferns prove him a true comedic talent
  • Death of Old Media.  Magazines crumbled.  Newspapers folded.  Online usage soared.  People who were in the print business ran scared.  Some tried to adjust their print properties.  Others just wove a white flag.  It become evident this year that online is where the users are and if you’re not moving your media business there, you’re either going to downsize or disappear.  This was of personal interest to me as i spent lots of 2009 looking at the advertising piece of this at Buzz and looking at the opportunities this new world creates with Tobes.
  • In-N-Out burger.  I ate so much In-N-Out in 2009 that this could very well be the year of the Double-Double.  Thanks to JT, Pedro and JStreet for coming with me time after time after time.
  • eReaders / Kindle.  The Kindle came on strong this year and The Nook is looking like a solid competitor.  While neither may be long solutions with their closed formats, they have gained serious attention and sales.  I also read my first books on electronically this year and i can easily picture a future when books are primarily sold without paper.
  • Obama.  He came out of nowhere.  We were about to elect someone into the Presidency (Hilary) which would have had two families (Clinton’s and Bush’s) control the office for over 24 years.  THis was not the America i was down with and i was just about to write off the political system for good when Obama came along.  Sure, you can complain about different things he’s done in office thus far but he’s engaged me and he’s made me pay attention. I respect his reasoning.  That word, “hope,” is a strange one and it was a big part of 2009 for me due to him.
  • Avatar, Star Trek and Sci-Fi. This year was an incredible year for sci-fi. I thought Star Trek was awesome, the little indie flick District 9 was refreshing and extremely well done, and of course James Cameron’s epic, Avatar – the film that needed new technology just to complete it – rocked the end of the year. These films showed that sci-fi is alive and kicking and isn’t some little repetitive genre reserved for geeks and nerds.
  • A Personal Stream of Information From Friends.  Before 2009, my RSS feed dominated my web browsing experience.  Twitter and Facebook worked their tail off in ’09 to change the web landscape.  Their impact has been incredible.  The personal stream of information is how many people are now receiving their news and media.  What this means is that the web (and possibly life) won’t ever be the same.  I can’t wait to see where it leads
  • D Wood.  Last and most importantly it’s D. Say what you will about LA but it brought me to Diane and more than anything it will be a year remembered as the year i met her.  That one little meeting has changed everything.

Happy 2009 everyone. It’s been a fantastic year and I wish you all the best in 2010.

Droid vs. iPhone Grudge Match

Rdroid-vs-iphoneaduchel recently did a post that inspired me to speak up as I’ve been carrying around both an iPhone and a Droid for the past few weeks (since Droid’s launch) and comparing the two.  I’ve set the Droid as my main phone so i’m forced to use it more and get used to it. My main findings are:

– In general the iPhone kicks its ass in usability.  Typing on the droid sucks so much that i find myself not wanting to send texts.  This is especially true in the car. I can text and drive fine with the iPhone but the Droid will cause a crash.

– Having your phone be an iPod is a huge benefit.  This is such a major differentiator for me as i listen to a ton of music and listen to podcast every day while driving.  The media players on the droid are a joke.

– Google Voice is awesome and i really wish it was on the iPhone.  Being able to sync calls and text messages with the web is really useful.  There are other GV competitors but they don’t compare for me

– The voice reception and quality on the Droid is heads and shoulders above ATT.  I can actually get calls at work and inside my home.   I’ve never been an ATT hater but the Droid is making me a Verizon lover.

In general, i think the Droid is pretty great and definitely a competitor to the iPhone but the slickness/enjoyment of the interface and iTunes will keep me on it – at least for the near future.

Twitter Ads Will be Organic

Was watching this video today (below) with the Twitter COO.  When asked about the advertising strategy, he says:

You will see an advertising strategy from us in the very near future.  And i think that it will be…um…fascinating and completely non-traditional and people will love it…. The genuis of Google when Google first rolled out ads was that the ads were also the kinds of things that people were looking for.  So we want to do something that is organic and in the flow of the way people already use twitter and not here are the tweets and here are the ads.  So it’ll be very organic.  It’ll be very cool and people will love it when they see it.

This is exactly the right strategy.  I know from experience as does anyone who’s every tried to sell traffic to ad agencies that the banners are not working. The click-throughs and engagements are low.  The IAB unit needs some help and the best way to help is to generate ads organically within the content.  What Twitter’s strategy is, i’m not sure but i did see this video today where Steven Fry suggested that tweeters can sell access to their accounts.  That would be interesting.

Here’s Twitter COO below. The ad discussion is at 17 minute mark