The other day, I gave an interview about Kapost to KillerStartups and i realized that i have a lot more to say than i thought i would. I’m going to republish some of it here.
First, I haven’t talked much about Kapost on this blog, so i’m going to republish those questions first. Here they are:
What’s kapost all about and what makes it stand out from the competition?
Kapost is a content marketing platform. Many businesses are spending less money on ads and more money on creating their own content. The idea behind that is that you can spend $5k a month in search ads and have a spot at the top of a search results page, or you can spend $5k a month creating content and have links in the search results page. These links are more authentic and over time much more effective. But, as a result, you have many businesses becoming publishers and creating a lot of content. What Kapost does is manage that content for them and provide insight into which content is working. Similar to how a CRM like Salesforce helps a sales team organize and evaluate performance from a formalized business process, Kapost helps a marketing or publishing team organize themselves and eventuate how they are doing from a content perspective.