Classic Noir is Back. The Ghost Writer is Great

I just saw the film The Ghost Writer and is was awesome.  Really great.  I felt the way i feel when i’m watching an old Hitchcock movie for the first time.  That feeling when watching a movie that everyone tells you have to see becuase it’s so good and then you finally get around to watching it.  You know it’s good from the beginning and as the film continues it gets better and better and you can just feel the goodness of the movie as you watch it.  That happened here.

The movie was writen by Robert Harris who is a former BBC TV reporter and political columnist.  He actively supported Tony Blair until the Iraq War, which Harris felt was a mistake. When Blair resigned in ’07, Harris quit his job to write the novel The Ghost. So, the similarities between Blair and Adam Lang, Cherie Blair and Ruth Lang, Hatherton and Halliburton, etc. are definitely intentional.

I also love it because it’s a classic film noir.  The rarely make films this way anymore because people want action instead of suspense, love instead of skepticism, optimism instead of curruption and happy endings instead of killing the good guy.  Well, I like warm fuzzies and Jennifer Aniston as much as the next guy, but what a i LOVE is a good old kick-ass Noir.  Let me explain:

  • The whole movie is dark and rainy.  I was freezing in the theater and i couldn’t tell if i was actually cold or if it was just the film’s atmosphere.  That atmosphere — a rain-swept Martha’s Vineyard in winter — has an ominous, gray chill, and the main interior looks just as cold.  Interesting note: the movie was filmed in Germany and all the views of the ocean were done with green screen. Classic noir.
  • Corruption rules.  No matter how hard the Ghost tries to find out the truth and do the right thing, he’s in over his head – just like his predecesor was and it’s likely to get him killed.  Everyone is cheating on everyone else either sexually or professionally.  Who can you trust?  If you’re familiar with Polanski’s other classic, Chinatown, you’ll know that the answer is nobody.  Classic noir.
  • Mysteries and Clues.  There are dead bodies and they point to clues which point back to the dead body which point to something. What? We don’t know.  The story is great and you can actually try to figure it out, which is amazingly novel these days.  In the latest Sherlock Holmes, did you ever for a minute follow the mystery that was trying to be solved?  I didn’t.  That’s why that movie sucks and this movie is awesome.
  • Women are deadly and the last ones standing.  There’s a reason the phrase “femme fatale” was given to the noir genre. Oops, did that give anything away?  Sorry about that.
  • Everyone dies. Well not everyone, but this film has no problem killing people you like. And it doesn’t kill them in a cheesy way like a gun shootout but in an old school way – with one giant event.  Classic noir.

Polanski did an amazing job.  There is obviously a big parallel between Polaski and the character Lang as both are exiles sought by a court.    Apparently the Swiss arrested him while they were filming this and he finished the film while in prison.  I haven’t seen the documentary about him that came out last year but i do know that he’s got a way of making really good movies.

The Deck: A Fascinating Ad Platform

There’s an intersting advertising network that i learned about at SXSW this week called The Deck. They do one thing differently and it substantially impacts everything else: they get rid of the CPM. Selling ads by the 1000 holdover from the days of print media and TV where companies wanted to align ads to circulation and ratings. Deck does things differenly.

If you look at the three constituents of ad sales: publishers (the web site), readers, and the advertisers. The CPM is beneficial only to the advertiser. With CPM, publishers optimize their site for page views. This results in chopping stories into 3 pages, making photo galleries, lack of ajax, or other gimicks that result in more page views at the expense of user enjoyment. Typically when sites begin to focus on monetizing, they get worse for the reader, not better.

The Deck is an ad network. They represent both publishers (Twitteriffic, Daring Fireball, etc.) and advertisers (Rackspace, Gowalla, KickApps, etc.). They subjectively vet both of them.  The also have the following rules:

  1. They will only represent websites of a certain type. In this case it’s sites focused on design or technology
  2. They will only place ads of products they like or endorse
  3. They then will place only one ad per page of one size and of one format. They charge the advertiser a monthly rate and sign yearly contracts wht the publishers.
  4. Their ads have up to 80 characters and one image

Does it work? Definitely. They are way oversubscribed for both advertisers and publishers. Even though advertisers get less impressions, they are more effective. Thus, 7 out of 10 advertisers return month after month. Publishers have more attractive, less cluttered sites and no longer have to worry about chasing pages. Sure they want an audience and the bigger the better but whether it’s 3 page views per user or 10, it doesn’t matter

The author of Daring Fireball has a story of when he was using Google Ads instead of Deck. For a while his most successful, in revenue terms, article was one where he compared a certain design to a man’s toupee. What he found was all the Google Ads next to his article had to do with men’s hairpieces.  He also found that men’s hairpiece keywords are very highly priced and he earned 7x the amount of money on that page than other pages. This was troubling for him because he then started thinking about what words are valuable to Google when writing articles rather than what he readers want. His revenue (and interests) were properly aligned with advertisers nor readers.

Deck is an interesting example of someone innovating around ad networks. I find it fascinating as i really don’t like the CPM either. But, does it scale to other, non design/technology sectors? Maybe. I think it requires the readers to be intelligent and (somewhat)affluent. So i could see Travel or Cars having a similar ad network. But it gets harder after that.

Handsome Man Club

Traditional Late Night TV has become a joke to me lately. Even though i love Conan, he wasn’t that funny at the new slot. . Leno just doesn’t do it for me either. That said, this clip is fantastic. More of this and i might be adjusting the ol’ Tivo.

I’m now seeing that this has over 1.5 million views so maybe i’m late to the party. Oh well, still worth a post:

Old Spice Commercials

I don’t know who is running the marketing department over at Old Spice or what ad agency they are using, but someone needs to get a raise because they have been knocking it out of the park for the past year or two. One of my favorite ads last year was an Old Spice ad featuring Bruce Campbell. He just keeps on walking, describing the je ne sais quoi of Old Spice and showing us the biggest sailing painting in history….

This year they’ve hit gold again with this ad. Look at the ad, now back at the blog, now back at the ad…:

What do you think? Any other ads that you like better?

Oscar Summary and Thoughts

So, if you didn’t catch the Oscars last night. Here’s what you missed: 2 really good moments (videos below) and lots of average stuff. Steve Martin and Alec weren’t that great. Each one of theme would have done better on their own but together it was a mess.

A truly absurd moment when the best short Oscar was being accepted. Here’s what happened. The director and the producer of the film are in a huge fight. When the winner was announced, the director of the film ran down from his seat while his mom blocked the producer with her cane. The director started thanking people when the producer finally made it to the stage. She then proceeded to talk over him for the rest of the time allotted while we, the viewer at home, just stared and wondered, What the hell is going on?!. Watch the speech below and here’s a link to the story.

Sandra Bullock was a GINORMOUS upset. She was the last person i thought would win. Seriously, the last. I wanted Carey Mulligan, thought Meryl would win, but could have understood if Gabby or Helen had taken it. But Sandra?? No way. She totally made up for it with one of the best Oscar speeches i’ve heard. It was thoughtful, coherent, funny and to the point. Good work

Of course, i was wrong about Avatar and i feel good for Kathryn “Point Break” Bigelow (and Lizard) but i do feel that there is a James Cameron backlash going on. It’s too bad because it was the better film. I don’t care that much because he’ll buy everyone that doesn’t like him eventually.

Oh well, i can’t wait for next year when Tron cleans up.

Why Rocky, The Hurt Locker, and Liz are Losers

My sister is a smart lovable gal.  Sometimes she is wrong and she hates it when people point this out to her.   She responded to my recent Oscar predictions post with some interesting comments.  She said,

I won’t remember Avatar in ten years. Hell, I can barely remember it now; I had to go re-read a review to remind myself of what the actual plot was. I left Avatar thinking “Wow, you know, that looked really cool.” But Best Picture? Really? No.

and

I should note now that my brother compares the Oscar race between Avatar and Hurt Locker to the Star Wars vs. Rocky Oscar race for Best Picture, and where he comes down on the side of Star Wars on that one, I’m firmly in the Rocky camp.

Interesting comments.  But totally wrong. As an older brother, it is my duty to explain why.  Here we go:

Liz, first off I can see why you’d think this way.  You said you got sick from the 3D for Avatar and in your review you can’t even remember what the plot of Avatar was.  Well if you were so sick and you don’t know what the movie was about, you probably shouldn’t pick it for Best Picture.  But just realize that you’re in the minority and the rest of the country is quite aware of what occurred on the screen and loved it.  Maybe you should to rewatch in non-3D

Now about Rocky vs. Star Wars.  Have you seen the first Rocky lately?  The dialogue is atrocious. Rocky’s relationship with Adrian is one of the worst written and acted relationship in cinema.  It’s severely dated.

Star Wars is a different story altogether.  If you don’t think Star Wars was a seminal film in cinema history, you’re retarded.

Star Wars references are so deeply embedded in popular culture that you don’t even realize it.  You can’t even watch CNN now without them trying to copy many of the technological ideas that were first shown in a movie over 30 years old now (election hologram anyone?)  Everyday references to the main characters and themes of Star Wars are casually made. Darth Vader has become an iconic villain.  Phrases like “evil empire” and “may the force be with you” have become part of the popular lexicon in EVERY industry and culture.  Do you even remember what Apollo Creed’s nickname was?

Rocky is a good movie, but Star Wars was a good movie that changed cinema forever.  Almost all (or the majority) of science fiction films have been influenced by Star Wars and it basically created the modern-day blockbuster genre.  How many Rocky parodies are there?  Could you imagine a Spaceballs or Fanboys of Rocky?  No, the only thing keeping the Rocky films alive are Sly Stone’s attempt to remake the original time and time again.

I could go on and on about how Star Wars impacted both society and film but i think you get my point.  It was a major game-changer. This is why i compare it to Avatar.  While i don’t think Avatar will have the impact of Star Wars, i do believe it represents a large step-function in how films will be made going forward.  Major dramatic films are being made in 3D.  Future films will be made, realistically, without actors.  Think about that.  Major realistic, dramatic films without actors.  That’s what Avatar has introduced.

Let me just say that in 2007, NASA launched a space shuttle carrying a pair of Rocky’s shorts into space to celebrate the 30th anniversary of the film.  Wait, no, that’s a lie.  They didn’t.   What they DID do is launch the space shuttle with the original lightsaber on board.  It was the lightsaber that was used by Luke Skywalker. After spending two weeks in orbit, they brought the lightsaber back to Earth on November 7.  And you think this film, Star Wars, where they are doing event like this and making more references to over 30 years after the film was released shouldn’t win a “Best Picture” Oscar.  Really Liz?  Really?

Oscar Predictions

The Oscars are coming this weekend. I’ve done a pretty good job this year of seeing most of the nominated movies.  So, without further blabbing, here’s my predictions for who will take the Oscar home and who I think should.

Best Picture

This is the most interesting race because we have two very different front-runners.  The Hurt Locker is a great story with an extremely authentic look at human nature and war.  Avatar is a technological marvel but is also has a thin plot.  It’s also interesting because this is the first year with the crazy new voting structure.  There are 10 films nominated.  The voters rank the ten in order of preference. If one film has over 50% of #1 votes, it wins.  If not, then the film with the least #1 votes is elinimated and those votes are redistributed and the process begins again.  This means a film that doesn’t originally have the most #1 votes could end up winning.  Whatever, i don’t really care that much.  Here’s what i think:

The Hurt Locker is a great film.  Maybe my favorite war movie ever. It’s raw and gutsy.  Avatar is also a great movie.  It has a generic story but the look and feel of the film was spectacular.  When i left the theater, I had a “holy crap, that was really something” feeling that rarely happens after a movie.  Ten years from now, i’ll remember my Avatar viewing but probably not my Hurt Locker experience.  Thus, i’m voting for Avatar. Which will win?  Star Wars, a similarly seminal film, lost out to Rocky in 1977.  But Lord of The Rings won in 2003.   I don’t think LOTR wins if it’s only one film.  I think in general, the Academy doesn’t like voting for big blockbusters but i have a hunch Avatar wins here.  I want:  Avatar / Should Win: Avatar

Best Actress

All i can say is that Carey Mulligan was the best performance this year.  Hands down. That girl will be a star.  Sure, Meryl Streep was good in a Julia Childs movie but that movie wasn’t good.  If Sandra Bullock wins, i’ll throw up on my TV.  She was good but she was playing Sandra Bullock with a southern accent. Puh-lease.   Give it to Carrey.  I didn’t see Precious but i heard that gal was great.  So caveat this pick.   That said, i know that the Academy has a love affair with Meryl Streep and loves her.  They also hate giving it to first-timers.  I want: Carey Mulligan / Should Win: Meryl Streep

Best Actor

I’ll tell you right now that Jeff Bridges wins here.  Everyone loves him.  He’s awesome.  He’s The Dude. This is a total lock.  I’m still pissed that the guy from Notorious was nominated.  This guy not only acted like Biggie Smalls but was able to rap like him.  He’s the most nuanced rapper in history and this guy got it down. We gave an Oscar to Jamie Fox for Ray Charles and Reese for June Carter, we should give one to this guy.   Of the nominees who were actually nominated, i like Jeremy Renner the best. His performance was amazing. He owned that movie.  The George Clooney and Morgan Freeman nominations are a total joke.  I like both those guys but those are the best acting performances of the year? Really? I don’t think so.  So, I want: Jeremy Renner / Should Win: Jeff Bridges

Best Director

This is so similar to Best Picture.  I love The Hurt Locker and i give her extra props because she directed Point Break (check out this for a great spoof) but you have to give it to James Cameron.  It was always believed we’d get to a point where human actors were necessary.  A world where you’re only limited by your imagination.  George Lucas wanted that with Jar Jar Binks.  Nobody had been able to do it.  Now we have. James accomplished it – all it took was perseverance and half a billion dollars.   BUT, everyone hates James Cameron. People think he’s a dick.  I see the Academy not wanting him on the podium. Especially after his “I’m the king of the world” speech last time.  I see an upset and Kathryn winning.  I want: James Cameron / Should Win: Kathryn Bigelow

Best Supporting Actor

This one is even easier than Best Actor.  Christoph Waltz wins hands down.  He rocked that movie so hard, it wasn’t even funny.  His personality was so cunning and creepy.  You could see him toying with the other actors.  A little gesture here, an inflection here.  He put on an acting seminar.  Everyone else just pulled up a chair and starting taking notes.  I want: Christoph Waltz / Should Win: Christoph Waltz

Best Supporting Actress

I have no idea who wins this. I hear the Precious gal was great.  Of the other 4, i like Vera Farmiga the best.  She was great in The Departed and was great here too.  Maggie was ok, but not award-winning.  Anna was good but more annoying than inspiring.  Penelope Cruz was in a horrible movie.  So it’s between Mo’nique and Vera.  I’ll wager that Mo’nique gets it because it seems to be more of a moving role.  I want: Vera Farmiga / Should Win: Mo’nique

Best Animated Film

Up is the best animated film but my favorite is Fantastic Mr. Fox.  It is one of my favorite films of the entire year.  Wes Anderson goodness.  I’ve seen the film twice and would be happy to see it another 20 times.  Loved it. I want: Fantastic Mr. Fox / Should Win: Up

Original Screenplay

The Hurt Locker takes this one.  The Coen brothers wrote a seriously awesome screenplay in Serious Man but it wasn’t that fun and the Academy hates not fun movies that aren’t about the Holocaust.  I don’t think anyone really took Inglorious Basterds seriously and people will feel bad voting for Avatar over Hurt Locker and want to throw the film at least one Oscar.  I want: Hurt Locker / Should Win: Hurt Locker

Adapted Screenplay

Everyone loves Jason Reitman.  He’s cool, he’s on a roll, his movies are good and his part of the Hollywood family.  People see Up In The Air and they think it’s a movie of our times.  It’s not, but they’ll give him the Oscar anyway.  I personally prefer An Education. That movie was creepy, joyful, and inspiring all at the same time. Nicky Hornby rocked that one.  He’s also been a on a roll with About a Boy and High Fidelity I want: An Education & Nick Hornby / Should Win: Jason Reitman

Notes About John Hughes

John Hughes in the bomb

John Hughes wrote and directed some of my favorite childhood movies.  Movies like Ferris Bueller’s Day Off, Planes, Trains and Automobiles, The Breakfast Club, Pretty In Pink, Uncle Buck and more.  I was pretty sad to hear about his death last year.   There is a good article in Vanity Fair this month with quotes from actors from his movies including Matthew Broderick, Anthony Michael Hall, and Molly Ringwald.  Some good excerpts:

Ringwald: I remember the first thing that I saw of him—I didn’t know what he looked like; I didn’t know anything—were his tennis shoes. He was really into sneakers. It was not what I really thought of as a film director. His hair was spiky. He looked kind of relatable to me.

Hall: The word “dweebie”? Gotta credit Judd Nelson for that. I was on the Breakfast Clubset when he ad-libbed that. I think Judd’s responsible for that being part of our vernacular: him yelling, “You’re a neo-maxi-zoom-dweebie!” I remember John laughing.

Broderick: It was extremely pleasing to make John laugh. He had a quiet, very real, uncontrollable laugh: an eyes-closed, head-half-down, bent-over-quiet thing.

Hall: There’s a scene in The Breakfast Club between the principal and the janitor, Paul Gleason and John Kapelos, where one asks, “Who’d you want to be when you grow up?” and the other says, “John Lennon.” I think that was really John to some extent. He was such a Beatles fan.

Hall: When I was doing Weird Science, I got a call from my agent on a Wednesday, saying, “Stanley Kubrick is interested in you for a role in his Vietnam drama that he’s doing, Full Metal Jacket.” Got a call back on a Friday saying, “Well, now he wants you for the lead, as Private Joker. He’s gonna call you tomorrow.”  All I can compare this to is waiting for Oz to call. The stories preceded him: his privacy, living in London, sort of extricating himself from Hollywood, all that shit. I was shaking in my boots. The phone rings. Stanley Kubrick gets on and says, “I want you to know: I just screened Sixteen Candles three times … and you’re my favorite actor since I saw Jack in Easy Rider!” I’m like, “Whaaa? Am I fucking hearing this?

The long and short of it was, it was such a drawn-out, wild process of negotiating with Kubrick, via his attorneys, that it had a real effect on my family. [Hall ultimately withdrew from the negotiations.] But my point in telling this story is, had I not had this collaboration with this great guy, I never would have gotten that call from Kubrick. I received the greatest compliment of my life, and I owe that to John Hughes.