Author: Mike P. Lewis

Do What You Want

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There are a lot of times in the world where people tell me what to do. Things like, “I 0444_20innovaneed the deck by tonight.” or “Can you meet me on Sunday to talk about the deal?” Sometimes i like doing it and sometimes i don’t. Here’s what i do know though: I always like doing what i believe in and i always hate doing what i don’t think is right.

This is why i love stories about people who were told they were wrong and they persevered and proved their naysayers wrong. Three stories stick out in my head:

Steve Jobs got forced out of Apple because he had a crazy idea that hardware can be beautiful. Years later he came back to prove that he was right 20 years before.  Now he’s dominating the music industry, the largest shareholder of the largest media company (Disney) and revolutionizing the mobile technology industry

In-N-Out Burger was a fast-food joint just like all the others in the 50’s. Ray Kroc wanted to buy it and franchise it. That was the thing to do.  McDonald’s was doing it, so was Taco Bell and Wendy’s and everyone else. But Harry Synder (the founder) of In-N-Out told Ray to pound salt.  He had a different idea. Instead of “lower costs and increase sales” it was “do one thing and do it as well as you can.” That one thing was the In-N-Out burger.  He never sold. The Synder family has purchased every In-N-Out with cash.  He wanted to know every meat distributor by his first name. That’s why the #1 requested meal backstage at the Oscars is In-N-Out and why there’s over an hour wait at a place where burgers are $2.

toystory_woodyJohn Lasseter lost his job at Disney back in ‘86. He was fired by an old line animator who said there was no future in computer animation. Lasseter slept under his desk, and a decade later delivered Pixar’s first hit, “Toy Story”.  After story he and Pixar have gone for 10 for 10.  Nothing is a sure thing in media.  And John is 10 for 10.

All of these guys did it their way and the world is a better place because of it. We can only hope that we have the conviction and passion and talent of them in our own lives.

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The deal with Google buying reCaptcha

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Google 收购 reCAPTCHA
Image by Fenng(dbanotes) via Flickr

I had no idea why Google would buy a company, reCaptcha, that does captchas. For those of you who don’t know, captchas are the little squiggly text that people enter to prove they are human. The word “captcha” actually stands for: Completely Automated Public Turing test to tell Computers and Humans Apart

With these things are all over the internet, why would Google buy this specific company? I found out a few reasons. First, they are the original gangsters – it turns out the guy who invented captchas is the founder of reCaptcha. Second, they way they do the captcha words is quite innovative. Check this out: reCAPTCHA takes scans from newsclippings, articles and old books that can’t be read by machines (because they are scans) then feeds them to humans in a captcha one at a time with other words that it knows. The user then enters both words. The word that reCAPTCHA knows is tested – if correct, it now learns an additional word to use on other challenges. This is how they build up their database of words from scans.

Google has for the past 6 years been scanning books like crazy. They have millions of books scanned. What they don’t have is text of those books available to be searched. The thought is that if you use captchas to surface all the words of those books one at a time, this will enable a massive crowdsourcing project to build a database of literature. Very interesting experiment. I never really hear of such clever business development deals. I love it.

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Getting Beyond ‘Z’

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Was reading The Dartmouth Alumni Magazine the other day and it had some great quotes from Theodor Geisel, a prominent alum and extremely successful author under the name Dr. Seuss.

dr_seussWhile at Dartmouth, Theodor was editor of Dartmouth’s comedy magazine called The Jacko. That is  until he got caught drinking on Easter eve and got kicked out.  By his fraternity (Caste and Gauntlet) he was voted least likely to succeed and he graduated with a 2.4 in 1925.  Given all that he managed to go out and sell  more than 222 million books (66 titles).  That’s pretty amazing

Here are some good quotes:

My alphabet starts with this letter called yuzz. It’s the letter I use to spell yuzz-a-matuzz. You’ll be sort of surprised what there is to be found once you go beyond ‘Z’ and start poking around

Nonesense wakes up the brain cells. And it helps develop a sense of humor, which is awfully important in this day and age. Humor has a tremendous place in this sordid world. It’s more than just a matter of laughing. If you can see things out of whack, then you can see how things can be in whack

If you sat 50 years with your worms and your wishes, you’d grow a long beard before you catch fishes

I’d like to get beyond Z soon. It sounds like a good place to be.

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Horror Films are for women?

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There’s an interesting article in the NY Times called Taking Back The Knife: Girls Gone Gory in which it talks about the recent increasing in horror movies being made and the strange findings of recent box office receipts showing that women have an even bigger appetite for horror films than men.

This surprised me although i have seen it first hand; last weekend both Diane and Althea put Halloween 2 tops on their “want to see” list.  Some of the reasons that the NY Times said were:

  • Women can identify more with horror films as their are other women as the main characters. Diablo Cody (writer of “Juno”) said, “When I watched movies like ‘The Goonies’ and ‘E.T.,’ it was boys having adventures. When I watched ‘Nightmare on Elm Street,’ it was Nancy beating” up Freddy. “It was that simple.”
  • Women enjoy pure adrenaline rushes. As Cody says, “Some of us just like that stuff. We like suspense, we like to be scared, we like to have visceral reaction in the theater. Maybe I’m starved for adrenaline, but for me watching a horror movie is very pleasurable. So making one was kind of a dream.”

Diane, the resident expert here, claims it’s because horror films are much more emotional than other genres.  Most movies are event driven or just visually pleasing which caters more to the male.  Horror movies, on the other hand, are all about messing with your emotions – which is much more powerful to the woman than the male (in theory).

Whatever the reason is, i was surprised to hear this gender preference.  Any one else have any ideas?

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LA, You’re Fired!

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The fires in LA are both incredible and sad. The sight of them is unlike anything i’ve seen. Take a look at this video that Toby put up (click on it to watch video):
Picture 3

It makes me reflect on my time here in LA.  As some of you know, i’m moving to Denver in the next few weeks.  I’m out of here. While i’m excited about moving closer to the mountains and friends, i’m sad to leave LA.  The past 17 months have been an interesting time. Some thoughts on LA:

  • The people are not as bad a place as people think.  Sure, there are some shitty people – and most of them work in “the industry” but if you avoid the industry and industry parties, then you really don’t run into these people that often.
  • Side note: it’s interesting moving from one town where “the industry” was the government to LA where it is the film business.  As i see it, these are the two largest growth business the US will have in the next 30 years (except maybe health care) or if not the largest grown maybe the largest export
  • LA is very entrepreneurial. However, the people i met here are quite different than the entrepreneurs from Silicon Valley.  Up there, a startup is typically an academic thought-based exploration.  Down here in LA, it’s much more about the hustle.  When i think about the two types of startups, i’ve found that  LA is more focused on making money and less on the ideas and philosophy behind the deals.
  • Nature, nature, nature.  It’s all around LA.  People talk about Colorado’s proximity to mountains and nature – well it’s right here too.  You’ve got beach, mountains, desert – all within 2 hours.  And it’s beautiful.  If you can see past the smog, you’ll see some amazingly beautiful scenery. I wish i had spent more time exploring
  • The beach is underrated.  There are lots of parts of LA.  You’ve got the Valley, Hollywood, West Hollywood, and Beverly Hills.  But what all of those don’t have is great weather year round and the beach.  The beach brings a calm to people’s attitude and a coolness to the air.  Both make a big difference day in and day out.
  • Related to the above post: Beach Cruisers. I’ve always loved biking but it wasn’t till i moved to the beach that i discovered the cruiser.  This has 3 key characteristics: (1) a big comfy seat, (2) a basket for carrying stuff, (3) handlebars angled up so you can sit straight up and not hunched over.  All of these dramatically change the bike riding experience so it can be done recreationally and comfortably .  I love my cruiser
  • Food: I love the Tacos.  Cactus Tacos, Dos Burritos, Loteria or all the others.  My taco standards have been raised forever.   I also love In-N-Out and ate there almost twice a month the entire time, as noted by JT and Jstreet and Nader.
  • Movie theaters. As i’ve written before, LA does movie theaters the right way.  This means that they are big comfy seats and that you can pick your seat before you arrive so you can get there 5 min before showtime and have a nice center seat.  Or you can see that there are no good seats and wait for another show.  Game changer
  • Dartmouth surely represents.  No matter what i wanted to do in LA, i found that there was a Dartmouth alum and friend who had figured it out and could take me along.  I was so fortunate to have soccer teammates, pong partners, business thinkers, rock band drummers, talent agents, concert goers and providers, and lots entrepreneurs all over the place.  They made LA an easily place to join and a hard place to leave.  I see lots of vacations back in my future.
  • The Garfields.  Todd and Julie were one of my highlights of LA.  I’m very fortunate to have roped them into many meals and movies.

Of all of these, i think i’ll miss the beach and the people around the beaches the most.  Waking up to salt water in the air and a cool breeze is amazing.

Santa Monica

Thank you LA, i’ll miss you.

Digital Advertising and Nike

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There’s a good article about digital advertising and Nike and how they are approaching the shifting landscape.  Some key points to the article:

  • nike_logo_new.standardTV and traditional ad spending for Nike is down 80% over the past 4 years where as digital spend is up 200%.  They want to go where the consumers are and more and more that is online
  • Nike Marketing Director Simon Pestridge says: “We don’t do advertising any more. We just do cool stuff. It sounds a bit wanky, but that’s just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people’s lives and digital allows us to do that.”
  • For brands there’s a fundamental need to engage consumers rather than bombard them with ads
  • Another good point in the article is that the days of interrupt-driven advertising is over.  The article claims, “Pestridge insists there will always be a place for traditional advertising, he acknowledges that the days of ‘interruptive marketing’ are over. ‘Now it’s all about deciding what you want to say and how you’re going to say it.'” In my opinion, sites that integrate a sponsors message into the content, whether paid or facilitated, is much more effective
  • They spend more time making content that they put on the web than making taglines.  Content like Ronaldinho ‘Touch of Gold’ viral video has over 30 million views (see below)

I think this shows that the content is the ad now.  Advertisers increasingly don’t want to interrupt the user. They don’t want to just inform – they want the user to engage with them.  This is the where the future is.   It’s not in banners, but rather in, as Nike says, “cool stuff.”

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I Want a Real Apple TV

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Apple keep talking about a tablet to be released

sometime soon.  What i really want is an AppleTV – and i don’t mean the box that attaches to the TV.  I want an actual TV created by Apple that’s an LCD or Plasma that runs OSX.

appletv

The levels of convergence would be ridiculous.  You could use it as a Time Machine device to back up all your machines in your house.  It could have a built in cable modem and airport so it could broadcast wireless everywhere.  You’re basically converging Time Machine, Airport Express, the AppleTV box and adding a device that has a screen and processing power. The different models will vary by harddrive size.

The experience would be sick.  The TV would, of course, have an App Store so people could make living room applications.  This could be anything from a Party Playlist to Pictionary, or Charades.  The remote could be an iPod or an iPhone.

Apple tried to integrate iTunes into Motorola phones (such as the Rockr) and found it to be such a horrible experience that they just built the entire stack and worked with a service provider (AT&T) for the iPhone.  They’ve been doing the same with television.  They have the AppleTV which is an add-on and can never get into the experience.

There are so many possibilities.  Come on Steve Jobs.  Make it happen

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iLike & Myspace – it doesn’t make sense

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myspaceilikeiLIke was purchased by MySpace this week for $20 million.  Hearing this annoucement, i couldn’t help think that something was off.  Something just doesn’t make sense.

Some facts: iLike has 50 million registered users.  That’s a huge number.  They are definitely one of the most popular applications on Facebook and one of the best applications anywhere for concerts. They have built some things that are quite hard to build such as:

  • A mp3 download store (link)
  • A music activity feed crawling millions of artists and millions of users
  • A ticketing system integrated with Ticketmaster
  • A self-serve advertising system

They have raised $16 million bucks and claim to be profitable.  Both Facebook and Amazon were interested in the deal.   If both of these are true why would they sell for $20 million? Selling for $20 means that the investors get their money back and then then $4 million gets spread around to shareholders.  Basically nobody makes any money that they are happy about.

To compare, Facebook just bought FriendFeed for $20 million and they have 1 million monthly uniques.  iLike has at least 3x that on the web and 50x total and they are growing.

Also, I can’t imagine why a dynamic, fast moving company would want to go work at MySpace instead of Facebook or Amazon.

  • MySpace vs. Facebook. One is doing a fantastic job of innovating and developing new innovative software (FB).  The other is bleeding users, bleeding cash (MySpace Music) and restructuring.  iLike has also actively been courting Facebook for the past 3 years. They’ve thrown Facebook / iLike parties and done everything possible to try to get a FB acquisition.  Going with MySpace is strange
  • MySpace vs. Amazon. One (Amazon) is in iLike’s backyard in Seattle and the other is down in LA.  One is making good inroads into providing a viable music store to iTunes.  The other (MySpace) started as a primary space for music but is now controlled by the labels and is getting worse and worse as they try to cut costs.

Both of those don’t make sense so then you have to conclude that they are just doing this for the money.  But if (a) they are profitable and (b) it’s only $20 million on $16m raised then that doesn’t make sense either.

My conclusion from all this non-sense:

  • iLike was not profitable and were running out of money.  They needed to either raise more money or sell.
  • Fatigue.  Working in the digital music industry and having success at it is exhausting.   Your main content source (music) brings with it tons of headaches.  The labels are working against you every step of the way
  • Facebook had no interest in getting into the music business.  I think they see content area as something for partners and although iLike probably asked them repeatedly, they backed away from the deal.  There is no better content company that is more integrated into Facebook than iLike.  If FB didn’t want them, they’re not going to get anyone.
  • MySpace paid more than $20 million.  They won’t disclose the terms but my guess is that there is some kicker in there that made the deal very attractive to the shareholders.  Too bad we don’t know what it is.

At least one or more of these have to be true.  What are your thoughts?

500 Days of Summer

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Last month i saw the film 500 Days of Summer. I have a few thoughts about it:

  1. In the film, the main character is a guy who writes greeting cards. While this is his job, he’s actually an architect. When i heard this, the movie immediately became less original and uniquesomethingaboutmary_10

    to me. Being an architect is such a cliche now. Ever since Something About Mary it’s been used in every romantic-comedy around. I understand why. If you’re a woman, an architect embodies all the qualities you’d want in your man’s job: it’s creative, it’s independent, it’s the perfect mix between corporate and entrepreneur.

  2. You must quit your job to be happy. Such a load of crap. In modern movies there are really only four types of themes: (1) “Believe in yourself and you can do anything.” (2) “We are all alike underneath.” (3) “Love conquers all” (4) “Good people win.”  Almost all movies are one or more of these themes.  I was sort of bummed that this movie became a #1 (Believe in yourself) movie when he quit his job.  It just made the whole thing more cliche to me.  Hollywood loves this message and it’s all over the place – almost every tv show and movie is saying this.  I was hoping for more realism
  3. In real life, everyone knows the situation where there’s a couple where both people really like each other. They get along great and things seem fine. However, one person likes the other person way more. The other person is into the relationship, but not enough. They break up and people wonder why. This happens all the time. However, it never happens in movies. The only other movie i know of where this happens is Woody Allen‘s Annie Hall. I also think that just because this movie tackles this situation is why so many people see it as novel or unique.
  4. It’s amazing how good the guy from 3rd Rock From The Sun looks (Joseph Gordon-Levitt).  He was so nerdy in that show and he’s really pretty cool in this movie. I liked him a lot as an actor – even though i thought his character was a sap.  I also didn’t even recognize him as the doctor in GI Joe.

All in all, i really liked the movie and thought it was fresh and fun.  I also like the music in it.  It’s worth checking out

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